Jan. 16, 2012
More than 1 billion smart phones will be in use across the globe by 2015, according to technology research firm IDC. For restaurant operators, the proliferation of smart phone use will continue to provide innovative approaches to guest marketing and loyalty.
In this webinar learn about:
- The technology driving restaurant-loyalty mobile platforms
- How mobile technology is shaping the real-time use of consumer insights and purchase patterns
- How to measure customer loyalty
- The key metrics needed to drive new and repeat traffic in 2012 and beyond