Sept. 17, 2010
There's a lot of talk about and a lot of interest in mobile retailing, from scannable on-screen coupons to line-busting with checkout in the aisle. In this webinar, you'll learn about the state-of-the-art of m-retail technology, and practical advice on what steps to take next in order to make these dreams a reality.
With the latest success of products from Apple, Google, and others, mobile technology is taking the world by storm. In just a few years, mobile devices will be the primary conduit to the internet for the majority of users. How will this shift impact retailers and their shopping experiences?
This webinar will:
- Review some recent fundamental changes to the way consumers are shopping in stores
- Recap the latest trends in mobile adoption, and look at some examples of how smart marketers are catering to these new shoppers with new in-store mobile solutions.
- Give some practical advice on how to successfully adopt and deploy these new tools in the retail environment.
- Cover the business intelligence opportunities that result from these new technologies and learn how to measure their effectiveness and ROI.