Webinar - Mobile Retail: What Comes Next?

Sept. 17, 2010

There's a lot of talk about and a lot of interest in mobile retailing, from scannable on-screen coupons to line-busting with checkout in the aisle. In this webinar, you'll learn about the state-of-the-art of m-retail technology, and practical advice on what steps to take next in order to make these dreams a reality.
With the latest success of products from Apple, Google, and others, mobile technology is taking the world by storm. In just a few years, mobile devices will be the primary conduit to the internet for the majority of users. How will this shift impact retailers and their shopping experiences?
This webinar will:

  • Review some recent fundamental changes to the way consumers are shopping in stores
  • Recap the latest trends in mobile adoption, and look at some examples of how smart marketers are catering to these new shoppers with new in-store mobile solutions.
  • Give some practical advice on how to successfully adopt and deploy these new tools in the retail environment.
  • Cover the business intelligence opportunities that result from these new technologies and learn how to measure their effectiveness and ROI.

Topics: Marketing , Marketing / Branding / Promotion , Online / Mobile / Social , Webinars

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