One of the biggest trends to hit the restaurant space in 2011 was social media; in 2012, BIG DATA is taking over, delivering striking results.
By utilizing BIG DATA, franchises can predict consumer behavior, analyze consumer shopping patterns, and use the data to drive customer action. Ultimately, the goal of BIG DATA is to drive new trials and retention in the restaurant industry. How can you use BIG DATA to reward guests, collect data and turn the insights into actionable results?
In this webinar, you will learn:
- How to acquire important data from EVERY user
- How to analyze BIG DATA so that it's useful
- How to use BIG DATA to drive new trials and increase retention
- How to use BIG DATA to take the guess work out of choosing a new location for your franchise