Webinar: Branded Restaurant Apps - Integrating Mobile with Traditional Marketing

Sponsored by:
 
May 5, 2014

For many restaurants, having a branded mobile app is fairly new and it is often underutilized or forgotten when planning traditional marketing campaigns.

This can cause frustration for customers who expect mobile and online ordering, payment, loyalty programs and promotions to be a fully integrated part of a unified brand experience. Your customers don't care that you use multiple vendors behind the scenes. They just expect these systems to work seamlessly for everything from logging in to opting out.

What you'll learn:

  • How to introduce your app and drive adoption
  • How to engage your customers via your mobile app and impact their behaviors
  • How to promote effectively via your mobile app
  • When to use traditional marketing tactics and when to use mobile promotions
  • How to integrate messages and offers so customers have a consistent experience across all brand channels
  • How to optimize mobile promotions by segmenting users (new, lapsed, best customers)
  • How to transfer contact information and behavioral data between your traditional marketing systems and your mobile/online platforms
  • How much control should your franchisees have for setting up mobile marketing?

This webinar is hosted by Splick.it, an enterprise level SaaS platform for ordering, payment, geo and trigger marketing, and a leading technology integrator to create ‘super apps’ that include in-store and app loyalty, stored value cards and mobile wallet technology.

 

Webinar Details
Scott Shaw

Presenter:
Scott Shaw
Founder & CEO
Fishbowl

Scott Shaw founded Fishbowl in 2000 after serving as a founder or partner at three successful restaurant groups, including an NRN Hot Concepts award winner. Fishbowl supports over 50,000 chain and independent restaurants with its industry focused marketing platform.

Vijay R. Bangaru

Presenter:
Vijay R. Bangaru
CEO & President
Splick.it

As an engineer, Vijay Bangaru has been a technology leader at MapQuest, Microsoft, Google and is currently the CEO at Splick.it. His mission is to create innovative technologies that deepen the relationship between brands and consumers.

Scott Prindle

Presenter:
Scott Prindle
Partner & Chief Digital Officer
MadeMovement

Scott is currently Partner & Chief Digital Officer at MadeMovement. Prior to that, he was instrumental in helping CP+B achieve Digital Agency of the Year 3 of 5 years. Clients: Domino's, Burger King, Church's Chicken.

Anke Corbin

Presenter:
Anke Corbin
SVP Sales & Marketing
Splick.it

As a marketing specialist, Anke has been developing passionate communities and products on web and mobile platforms for years at startups and enterprise companies including Time Inc., AOL/MapQuest and Times Mirror Magazines and now Splick.it.

James Bickers

Moderator:
James Bickers
Senior Editor
Networld Media Group

James Bickers is the senior editor of Retail Customer Experience. He has written about technology and related issues for 20 years, for a wide range of national and international publications.


Topics: Marketing / Branding / Promotion , Online / Mobile / Social , Online Ordering , Software , Webinars

Companies: SplickIt


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