Three Strategies to Make Digital Menu Boards Stand Out in a Crowd

 
Publication Type:
White Paper

Published / Updated:
May 19, 2011

Digital menu boards can lead to overall sales uplifts of as much as 5 percent. But as more operators embrace digital menu boards, standing out among the crowd is becoming more difficult. This white paper discusses techniques for ensuring a digital menu board deployment is as effective as possible, including:

  • Placing the screen
  • Maximizing content effectiveness
  • Effective dayparting

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