The Value of Loyalty in the Restaurant Industry
July 12, 2012
Understanding and acknowledging the role of customer loyalty as a vehicle for restaurant growth is a strategic imperative, requiring management commitment to evaluate options and implement programs that are proven effective, measurable and meaningful.
This strategy will bring in new diners, increasing the frequency and recency of business as well as increasing the restaurants’ average ticket size and table turns. However, these goals cannot be accomplished without a systematic consumer behavior communication model, a comment and feedback system and a data-driven analysis program in place.
Business Strategy and Profitability
Customer Service / Experience