Six Benefits to Marketing at the POS

April 27, 2011

White Paper

Customer uncertainty represents an opportunity for restaurants improve their bottom line by leading patrons to items with higher profit margins and encouraging diners to buy more. This white paper discusses how to reach out to customers at the point of sale using digital displays, videos and employee interaction. Learn the benefits of marketing at the POS, including:

  • Automated marketing
  • Suggestive up-selling
  • Advanced dayparting

Topics: Business Strategy and Profitability , Digital Signage , Marketing / Branding / Promotion

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