Seeding a Market: QSRs Support Franchisee Growth in New Markets

 
Publication Type:
White Paper

Published / Updated:
Oct. 12, 2011

To build a secure foundation for franchise expansion, QSRs are launching company-owned stores in new markets with the intent of franchising to local operators. This white paper, sponsored by Jack in the Box Inc., highlights the methods and benefits of such seeding strategies, including:

• Reduced royalties and franchise fee waivers for some franchisees
• Investment by the brand into the local marketing programs
• Increased unit count and growth

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