Restaurant Reward Programs: Moving Past Punch Cards

 
Aug. 20, 2012

White Paper

The travel and credit card industries have implemented successful reward programs. So why haven't restaurants been able to do the same?  The National Restaurant Association tells members that 1 out of 2 customers would pick a restaurant with a reward program over one without, yet most restaurants do not have them.  Restaurant operators say they plan on implementing a reward program in the coming year, but what is holding them up?

Read this vPromos white paper to learn:

  • The key elements of successful reward programs
  • Why restaurants haven't been able to implement them
  • The shortcomings of existing restaurant reward programs
  • A suggestion for the ideal restaurant reward program

Topics: Business Strategy and Profitability , Customer Service / Experience , Marketing / Branding / Promotion , Systems / Technology

Companies: vPromos



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