Red Door Interactive brings back Rubio’s Original Fish Taco with “Chase the Taste” game

Jan. 10, 2012

Case Study

Red Door Interactive devised the Chase the Taste: The Return of The Original Fish Taco game where players had to search through action-packed, illustrated scenes to find The Original Fish Tacos, along with other hidden items such as a Rubio’s cook, Ralph, lime wedges and other appetizing accouterments.

Participants were tasked to locate all of the objects before time expired. If the game was completed, players were entered into a drawing for a chance to win exciting prizes, including a $2,500 gift card. In addition, every player received a coupon to try The Original Fish Taco.

Topics: Marketing / Branding / Promotion , Online / Mobile / Social , Software

Companies: Red Door Interactive

Other Topics