Punchh Case Study: Burger Life

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Sept. 11, 2012

Case Study

Dave Goodwin, Managing Partner of Restaurant Management Group LLC, describes his experience with the Punchh loyalty program, "For the past six years, we've had great success with our customer loyalty program implemented at our casual concept, Marketplace Grill.  In that time, we've given away nearly $600,000 in rewards to good customers."

"But when we opened Burger Life, we needed something less complicated and portable that would fit our target customer, Millennials.  Burger Life is about customization and choice, so it needed a loyalty program was that was personal and user-centered."


Topics: Online / Mobile / Social , Online Services , Operations Management , Systems / Technology

Companies: Punchh


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