Today, brands are searching for new ways to engage with customers. Historically, brand marketers have used traditional media as a means to reach out, drive brand awareness and promote products and services to their consumer base. With the advent of mobile technology came the promise of a new type of real-time interaction that is personalized and contextual.
However, the promotional impact and performance of these interactions has struggled to live up to the hype, and the reality of navigating the complex mobile marketing technologies has created new barriers. Choosing the right technology and deploying advertising solutions that truly add value to the bottom line of your business is critical.