Making the Most of Marketing Dollars Doesn't Always Mean Branding

 
Jan. 27, 2010

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While many operators are focused on branding efforts to drive sales, other strategies make more sense for small- and medium-sized restaurants. Local marketing initiatives that focus on driving traffic and retaining customers can prove to be a better investment.


Topics: Marketing , Marketing / Branding / Promotion

Companies: FastCasual.com


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