What if you could reach out to a customer walking by your restaurant at lunch time and invite them in to sample your new summer menu item? Beacons can be powerful tools for reaching the customers who are literally right outside your front door, and getting them through your front door.
But the possibilities stretch far beyond simple marketing; beacons can support ordering, enhance operational efficiency and more.
Our speakers will be sharing their deep knowledge of beacons and geo-fencing to help restaurants imagine ways to make location-based marketing work for them.
In this webinar, you'll learn:
- How beacons and geo-fencing work, and how you can put them to work for you
- Ideas for effective location marketing messaging
- How to turn data into actionable insights
Pat Mc Devitt
Pat McDevitt is SVP, Engineering at AOL, working on location-enabling online content and mobile app functionality. His teams are experimenting with the interaction between dynamic geo-fencing and fixed beacons.
Newman has been creating innovative products on web and mobile for over 15 years and created one of the first cross-carrier SMS marketing platforms, used by Omnicom agencies to deliver millions of mobile messages for their clients.
SVP Sales & Marketing
As SVP Sales & Marketing at Splick.it where she’s focused on mobile engagement and helping restaurants deepen relationships with their customers through technology including their custom gamification and rewards platform.
Networld Media Group
James Bickers is the senior editor of Retail Customer Experience. He has written about technology and related issues for 20 years, for a wide range of national and international publications.