Jan. 11, 2012
Whether you are just starting up your first pizzeria or a long time veteran of the business, now is the time to start taking advantage of the many ways that technology can help you improve your connection to your customers, your employees, and your bottom line.
Twenty years ago, when pizzeria point-of-sale systems were a new-fangled idea to help improve order accuracy, the focus of most technology was inward - helping you improve operational efficiencies and reduce errors. But now, technology is a critical component of your interactions with your customers, the customer experience of your restaurant, and your marketing strategy. The right technology employed effectively is giving pizza restaurants an edge over their competition. But the wrong strategy can result in extreme frustration, lost customers, and enormous expense.
This guide is an overview of some of the “Must-Have” technology components to consider for your pizzeria, along with some tips for finding solutions that work well together and evaluating potential technology partners to find the right fit for you. Should you build it or buy it? How can you get a customized solution that works for you without spending a lot of money? What do your customers want from you? This guide will help you find the answers.