Kiosks: The Complete Story on ROI

Tags: Kiosk ROI, Marketing, Marketing / Branding / Promotion, Self Service, Systems / Technology
Type: Mini-Guide
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For an entrepeneur, going into business often means opening a restaurant, retail store or similar establishment. And often, that means putting in endless hours making sandwiches, mopping floors, bussing tables or waiting on customers.

But in today's self-service society, there are other options. Consumers increasingly prefer to perform tasks for themselves, whether checking their blood pressure, renting movies or buying airline tickets. And that's where the kiosk comes in.

Kiosks have evolved far beyond the soda and candy vending machines of the past. Today, kiosks dispense everything from medical advice to movies and accomplish tasks ranging from paying bills to printing photos. As silent salespeople, they require only periodic maintenance to continue delivering peak performance.

As kiosks increasingly become a mainstay in the marketplace, they present a unique business opportunity. By partnering with the right concept, business owners can tap into success.

But kiosks aren't all alike. While some kiosk concepts may make it simple to be successful, others may be beyond the scope of all but the largest players. In some cases, a multisite kiosk deployment would be a wise investment. In others, that money might be safer in the bank.

The purpose of this publication is to outline the business potential of a multisite kiosk and to outline the factors to consider when calculating return on investment.

Richard Slawsky
Contributing editor,
KioskMarketplace.com