Most people still refer to food trucks as ‘Chow Wagons’ or ‘Roach Coaches’, but that image is disappearing fast. In fact food quality and marketing defines the new food trucks that are running the old blue collar trucks to the curbs across the major cities in the United States. In addition, major business magazines like Bloomberg and Inc. are featuring the business of food trucks, and offering advice on starting a profitable food truck business. Oprah Winfrey recently featured an episode entitled “Taste Testing the Food Truck Craze” with Tyler Florence, celebrity chef and host of the Food Network’s The Great Food Truck Race. But its more than just food trucks, its mobile food marketing.