Eat or Be Eaten: Three Steps to Restaurant Nirvana

 
Publication Type:
Guide

Published / Updated:
April 30, 2012

Restaurant development starts with a good idea. Whether an operator is starting a concept from scratch or rebranding an existing establishment, the use of an integrated approach brings each aspect together at precisely the right time and through a step-by-step process. This mini-guide, sponsored by Vision 360 Design, provides an overview of how operators can take a cross-functional approach to restaurant development, including:

  • Developing a concept
  • Designing the architectural, menu and graphics elements
  • Deploying an integrated marketing strategy

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