Cause Marketing: How Partnering with Charities Can Benefit a Restaurant

 
Publication Type:
White Paper

Published / Updated:
Dec. 8, 2011

Supporting local organizations can pay dividends ranging from positive media exposure to increased sales and customer loyalty. This white paper, sponsored by Boyd Coffee Co., discusses considerations for independent operators when choosing to partner with a charity, including:

• Finding the right opportunity
• Community involvement as a recruiting and retention tool
• Avoiding legal issues

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