Building a Digital Brand

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Jan. 4, 2011

Special Report

While nearly every business operator knows social media is important, few know how to leverage it effectively. Building a compelling digital brand requires a systematic approach with clear objectives. Successful digital brand development includes:

  • Incorporating the digital brand with the existing brand
  • Identifying the customers who match the business
  • Developing messaging to match the audience
  • Covering all relevant distribution points

Topics: Marketing / Branding / Promotion , Online / Mobile / Social

Companies: Digital Co Co



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