Bridging the Gap: How Restaurant Operators Can Effectively Convey Sustainability to Consumers

 
Oct. 7, 2011

White Paper

A growing number of consumers care about where their food comes from and how it's grown, but don't have an awareness of sustainable products and companies. Educating diners about which products and companies use sustainable practices can be a process of subtle cues. This white paper, sponsored by Truitt Brothers, highlights some of those cues, including:

  • Demonstrating how sustainability improves quality
  • Sharing stories of organizations that behave as good neighbors
  • Focusing on the fresh, natural attributes of ingredients

 


Topics: Going Green , Marketing / Branding / Promotion , Social Responsibility , Sustainability

Companies: FastCasual.com



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