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Best Practices for Digital Signage Placement in Fast Casual Restaurants

Publication Type:
White Paper

Published / Updated:
Oct. 2, 2012

Even though digital menu boards and other customer-facing screens are thriving in the quick-service restaurant (QSR) space, they are just beginning to advance into the fast casual segment. As fast casuals have evolved in recent years, operators have taken notice of what works in other segments and have made it their own. And that includes the use of digital signage. This white paper, sponsored by NEC Display Solutions, discusses how digital signage can host unique opportunities for operators in the fast casual segment, including:

  • Communicating limited-time offers, promotional items or services
  • Allowing more space for descriptions or nutritional information
  • Notifying customers when their order is complete
  • Offering entertainment for customers while they dine

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