Be Different: How Custom-Designed Feedback Programs Are Driving Sales Growth

 
Publication Type:
White Paper

Published / Updated:
April 27, 2011

Every brand has their own value proposition just like they have their own menu, service standards and branding. Customers react to these unique offerings by visiting more often, buying more per visit and suggesting that others visit. So it only makes sense that the brand’s satisfaction measurement system should also reflect this uniqueness. If it doesn’t, how are you going to accurately determine the importance of service attributes and how they translate to future behavior?

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