Because Boyd's Coffee business model is direct sales distribution, its account managers have the opportunity to talk to restaurant owners and employees on a daily basis. Again and again, they hear from restaurants who want to connect with their customers in new ways, but don’t have large budgets for advertising or for hiring marketing employees or consultants. Many customers have expressed interest in promoting their restaurants on Facebook, but they don’t know how to get started. Boyd Coffee Company decided to help by writing a step-by-step guide to creating a Facebook page.
Steps covered in this guide:
1. Make a plan.
2. Start your Page.
3. Upload your logo.
4. Write a business description.
5. Add business information.
6. Choose your settings.
7. Add posts and stay on top of your content.
8. Promote your Page!
9. Take it to the next level.
10. Bonus: Content planning worksheet
Begin your social marketing right now--download this helpful guide!