The biggest challenge most companies face with their social media platforms, loyalty programs, mobile apps and websites is low engagement, and low conversion to desired targeted user behavior. While ‘Build it and they will come’ seems to be the default strategy, it has proven to be ineffective time and time again, especially in the restaurant space.
This ‘how-to’ workshop will focus on the core tenets of gamification, walk through examples of best practices from the restaurant industry and other industries that have used effective gamification implementation, as well as a step-by-step training session on how to motivate your customers and drive the behaviors you’re targeting.
Here’s some of what you will get out of this workshop:
An understanding of what gamification is, how to use it effectively and how simple game mechanics impact your customers’ behavior
Examples of best practices
Step-by-step training for setting user behavior goals, how to measure behaviors, how to move the needle on targeted behaviors, how to track effectiveness of gamification, helpful tools to use
Tips and tricks based on experience for getter better engagement and increased conversions
All attendees will also receive a free copy of the gamification e-book “How Restaurants Can Win The Game.”
Presenter: Anke Corbin SVP Sales & Marketing Splick.it
As SVP Sales & Marketing at Splick.it where she’s focused on mobile engagement and helping restaurants deepen relationships with their customers through technology including their custom gamification and rewards platform.
Presenter: Dr. Erika Noll Webb Senior User Experience Manager Oracle
Erika Noll Webb is currently Senior User Experience Manager at Oracle in the Fusion Applications User Experience team. She has been researching and designing for optimal user experiences since 1997.
Badgeville is the world's #1 gamification platform. Badgeville makes technology more personalized and rewarding. Businesses from Oracle and Restaurant.com to Samsung and American Express rely on Badgeville to increase customer loyalty, employee productivity and product engagement.
Before joining Networld Media Group as an editor, Cherryh wrote for several daily newspapers, magazines and Web sites on a variety of topics ranging from the cable industry and business to health and fitness.