Digital Display Technology: An Introduction to Digital Signage

Sponsored by LG Electronics USA, Inc.
Tags: Digital Signage, Marketing / Branding / Promotion, Menu Boards
Sponsored by: LG Electronics USA, Inc.
Type: Guide
Overview|Table of Contents|Intro | Download

It’s no secret in today’s business landscape that digital signage is one of the most effective and eye-catching communications mediums on the market.Spend time with any marketing professional and it’s easy to feel the excitement generated around digital technology. The enthusiasm is electric. Convinced by the vibrant colors and sharp resolution that a digital display provides, CEOs are ready to deploy dozens of displays under their company’s banners. But before signing on the dotted line and rolling out the cash, it’s important to understand exactly what digital signage is and how it works. In this guide, sponsored by LG, learn:

  • What kind of display will best meet the deployment needs: plasma or LCD? 
  • What are the pros and cons of each? 
  • How will digital technology change in the next five, 10 or 20 years? 
  • What about terminology — what is the language of digital technology?