Show Me The Money: Word of Mouth Marketing in the Mobile and Social Era

Sponsored by Punchh
Sponsored by: Punchh
Type: White Paper
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Most restaurants believe that 70% of their customer traffic comes through word of mouth (WOM) and 69% us social media marketing because they believe it drives word of mouth.  However, restaurateurs' biggest challenge is to measure how social media buzz translates to in-store traffic.  The key ingredients for making WOM are loyal customers, mobile devices and social media.  In this whitepaper, we discuss the recipe for combining these key ingredients to make WOM work for your brand.