Eat or Be Eaten: Three Steps to Restaurant Nirvana

Type: Mini-Guide
Overview|Table of Contents|Intro | Download

Restaurant development starts with a good idea. Whether an operator is starting a concept from scratch or rebranding an existing establishment, the use of an integrated approach brings each aspect together at precisely the right time and through a step-by-step process. This mini-guide, sponsored by Vision 360 Design, provides an overview of how operators can take a cross-functional approach to restaurant development, including:

  • Developing a concept
  • Designing the architectural, menu and graphics elements
  • Deploying an integrated marketing strategy