Red Door Interactive brings back Rubio’s Original Fish Taco with “Chase the Taste” game
Source: Red Door Interactive
Type: Case Study
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Red Door Interactive devised the Chase the Taste: The Return of The Original Fish Taco game where players had to search through action-packed, illustrated scenes to find The Original Fish Tacos, along with other hidden items such as a Rubio’s cook, Ralph, lime wedges and other appetizing accouterments.
Participants were tasked to locate all of the objects before time expired. If the game was completed, players were entered into a drawing for a chance to win exciting prizes, including a $2,500 gift card. In addition, every player received a coupon to try The Original Fish Taco.
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