2011 FCES: Community Marketing Strategies and Tactics

Sponsored by Fast Casual Executive Summit
Type: Presentation
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Effective marketing campaigns are a huge catalyst for driving sales growth. But what determining what works isn’t always an easy equation. In this session from the 2011 Fast Casual Executive Summit, attendees discovered how GM’s and franchisees are effectively using unique approaches to cause, four-wall, business community outreach, and special event marketing programs that are driving same-store sales increases while protecting price integrity.