2011 FCES: Reputation Management: Executive’s Guide to Crisis Management

Sponsored by Fast Casual Executive Summit
Type: Presentation
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Chipotle, Jimmy John's and Taco Bell.  No one is exempt from positive or negative PR.  This 2011 Fast Casual Executive Summit session reviewed real-world case studies of public relations strategies that have hit the mark or gone dead in the water. For restaurant brands large or small, perception is everything. Learn how to communicate your message to avoid a public relations nightmare.