A Facebook Page for Your Restaurant
Because Boyd's Coffee business model is direct sales distribution, its account managers have the opportunity to talk to restaurant owners and employees on a daily basis. Again and again, they hear from restaurants who want to connect with their customers in new ways, but don’t have large budgets for advertising or for hiring marketing employees or consultants. Many customers have expressed interest in promoting their restaurants on Facebook, but they don’t know how to get started. Boyd Coffee Company decided to help by writing a step-by-step guide to creating a Facebook page.
Steps covered in this guide:
1. Make a plan.
2. Start your Page.
3. Upload your logo.
4. Write a business description.
5. Add business information.
6. Choose your settings.
7. Add posts and stay on top of your content.
8. Promote your Page!
9. Take it to the next level.
10. Bonus: Content planning worksheet
Begin your social marketing right now--download this helpful guide!
Top results from Online / Mobile / Social
The Benefits of Facebook for Online Ordering at Restaurants
Five Benefits of NFC Deployment for Retailers
Webinar: Restaurant loyalty - Mobile innovations to build traffic in 2012
2011 FCES: De-coding Multi-Channel Messages: Practical Uses for Your Guest Feedback
Custom Channels In-Store Music Guide Top results from Coffee / Specialty Beverages
Executive Summary: Restaurant State of the Industry Report 2011, Part I: Food and Beverage 2011 Top 100 Movers and Shakers Improving Products, Profits & Operations
2007 Fast Casual Restaurant Top 100 Movers & Shakers Specialty Beverages in the Restaurant Industry Top results from Marketing / Branding / Promotion
Webinar: Cashing in on digital brand tactics outside the four walls with Social CRM Building a Digital Brand Effective Restaurant Website Design: How To Virtually Reach Every Customer 2011 FCES: Community Marketing Strategies and Tactics Be Different: How Custom-Designed Feedback Programs Are Driving Sales Growth 
