"The Big M: Money Management Strategies for Brand Expansion" was presented at the 2010 Fast Casual Executive Summit by Ben Butler, an advisor with Clear Vision Advisors; Jim Greco, CEO of Bruegger's Enterprises and Roberta Salerno, CEO of Integrated Control Corporation.

The presentation covered how restaurants can build sales based on the eight P's of brand economics: promise, positioning, people, product, place, price, promotion and performance.

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