There's a lot of talk about and a lot of interest in mobile retailing, from scannable on-screen coupons to line-busting with checkout in the aisle. In this webinar, you'll learn about the state-of-the-art of m-retail technology, and practical advice on what steps to take next in order to make these dreams a reality.
With the latest success of products from Apple, Google, and others, mobile technology is taking the world by storm. In just a few years, mobile devices will be the primary conduit to the internet for the majority of users. How will this shift impact retailers and their shopping experiences?
This webinar will:
Review some recent fundamental changes to the way consumers are shopping in stores
Recap the latest trends in mobile adoption, and look at some examples of how smart marketers are catering to these new shoppers with new in-store mobile solutions.
Give some practical advice on how to successfully adopt and deploy these new tools in the retail environment.
Cover the business intelligence opportunities that result from these new technologies and learn how to measure their effectiveness and ROI.