Four Soft ROI Benefits of Digital Signage in the Restaurant Industry

Source: QSRweb.com
Type: White Paper
Overview | Download

Soft ROI includes benefits that impact the bottom line by increasing business and/or increasing profits, but that are not directly quantifiable. The benefits of digital signage in a restaurant go beyond straight profit and loss; they also include intangible benefits such as:

  • Increased efficiency
  • Improved employee and customer satisfaction
  • The ability to test market
  • Minimizing environmental impact