Menu Engineering & Menu Boards In a Digital World: Creating a Recipe for Success

Sponsored by Wireless Ronin Technologies
Type: White Paper
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Factors have converged in the Fast Casual and Quick Serve Restaurant (QSR) industry that has many multi-location restaurant owners investigating digital menu boards for the first time. These factors include:


• Recent state and municipal calorie counting rules that require posting nutritional information on menu boards or making it available prior to ordering.


• Restaurant owners’ need to realize a healthy return on their investment from cost-savings measures in marketing, inventory, and employee training costs along with sales-lift promotions, day-parting, and menu refreshes.


• The desire to create an enjoyable environment and decrease perceived wait time, along with the need to directly communicate with customers in a way not previously available.