Public Sector Use Of Internet Surveys And Panels

Type: White Paper
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Increasing use of the Internet in market research is driven by three factors: speed, quality, and cost. With a cost differential that is usually significantly less than traditional modes of data collection, private sector marketing research managers are finding that the Internet provides more information per dollar spent than other methods. Companies are also finding that in a dynamic business environment they can no longer take weeks or months to get feedback from the market. And while telephone is still widely used, dramatically declining response rates continue to cast doubt on the representativeness of what was once widely viewed as the gold standard of marketing research.