BJ's Restaurants exec discusses benefits of chain's mobile app

Tim Hackbardt, VP of Marketing for BJ's Restaurants, talks about the many ways the chain's mobile app improves the customer experience.

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

Building loyalty with mobile: Where to start?

Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.

San Francisco Soup Company executive discusses the restaurant's use of BLE beacons

Clayton Chan, COO for San Francisco Soup Company, discusses the restaurant chain's use of BLE beacons.

MOOYAH: We treat our franchisees like guests

"We must treat our franchisees the way we want our franchisees to treat our guests," MOOYAH COO Michael Mabry told Splick.it's Anke Corbin in this video interview.

Sponsored by: SplickIt

Getting back to your marketing roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

MAD Greens maximizing menu boards by integrating social

Lucas Clarke, director of marketing for the Colorado-based salad concept, shares some insights into MAD Greens' integration of digital signage and social media.

Fast Casual Executive Summit 2014 video highlights

Ever wonder what it's like to attend a Fast Casual Executive Summit? Here's a taste from our latest event in Denver.

Training is key for digital platform roll-out

Schlotzsky's is hoping to score in 2015 with the launch of its new game feature.

Sponsored by: SplickIt

How mobile changes consumer behavior

When 82 percent of U.S. adults own smartphones, and 91 percent keep them with them at all times, a mobile strategy for retail becomes more important than ever.

What did you miss at #CONNECTsummit14? Check out the highlights

#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.

What's ahead for Wingstop? Mobile payment

Wingstop is heavily invested in social media for engaging customers and driving sales. The next step: mobile payments.

iPhone mobile payment option opens up opportunity for marketers

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

#CONNECTsummit14: Consumers waiting for marketers to catch up

Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.

Maui Wowi CEO: Sky's the limit for brand's growth

The coffee/specialty beverage brand just launched an online store for guests who want to have its products shipped to them.

Bruster's CEO talks about the brand's anniversary, growth and proprietary operating system

Sahene is also heading up a relatively new Philly Cheesesteak concept called Wit or Witout, which recently opened its third store and has sold its first two franchisees

Tech companies help operators go from 'reactive to proactive'

Operators can now pull real-time data and sales forecasts to better control labor scheduling.

'Stealth health' menu approaches are on trend

Kids also want more healthful options from restaurants.

bd's Mongolian Grill aims for incremental sales lift with new drink offerings

The company is broadening its craft beer selection to remain on trend.

Video walls, drive-thru kiosks hot menu items at NRA14

Digital signage video walls and touchscreen self-order drive-thru kiosks were among the technology highlights at this year's National Restaurant Association show.

Looking back at some equipment highlights from the NRA Show '14

Henny Penny showcases its chef's touch operating system, which features a barcode scanner that can pull up recipes.

McAlister's CEO: We don't spend much on marketing because of our catering program

Many of McAlister's catering customers are first-timers who buy into the brand after the experience.

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