The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

Panera's Blaine Hurst accepts Fast Casual Top 100 award

FastCasual.com’s editorial team released its annual list of the industry’s most significant brands and trends, awarding Panera Bread the top spot Sunday night at the annual gala in Chicago.

Why Jersey Mike's added ordering and payments to their mobile app

Rich Hope, CMO of Jersey Mike's Subs, talks about the restaurant chain's mobile app.

How the Firehouse Subs mobile app meets consumer needs

Don Fox, CEO of Firehouse Subs, talks about the two key ways his brand's mobile app meets customer needs.

Jersey Mike's should break 1000-unit mark in 2015

Next year could be shaping up to be a banner year for Jersey Mike's.

Sponsored by: SplickIt

BJ's Restaurants exec discusses benefits of chain's mobile app

Tim Hackbardt, VP of Marketing for BJ's Restaurants, talks about the many ways the chain's mobile app improves the customer experience.

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

Building loyalty with mobile: Where to start?

Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.

MAD Greens: Less food miles equals better taste

Local sourcing is paying off for the salad concept, which is set to nearly double in size in 2015.

Sponsored by: SplickIt

San Francisco Soup Company executive discusses the restaurant's use of BLE beacons

Clayton Chan, COO for San Francisco Soup Company, discusses the restaurant chain's use of BLE beacons.

Getting back to your marketing roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

MAD Greens maximizing menu boards by integrating social

Lucas Clarke, director of marketing for the Colorado-based salad concept, shares some insights into MAD Greens' integration of digital signage and social media.

Fast Casual Executive Summit 2014 video highlights

Ever wonder what it's like to attend a Fast Casual Executive Summit? Here's a taste from our latest event in Denver.

How mobile changes consumer behavior

When 82 percent of U.S. adults own smartphones, and 91 percent keep them with them at all times, a mobile strategy for retail becomes more important than ever.

What did you miss at #CONNECTsummit14? Check out the highlights

#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.

What's ahead for Wingstop? Mobile payment

Wingstop is heavily invested in social media for engaging customers and driving sales. The next step: mobile payments.

iPhone mobile payment option opens up opportunity for marketers

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

#CONNECTsummit14: Consumers waiting for marketers to catch up

Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.

Maui Wowi CEO: Sky's the limit for brand's growth

The coffee/specialty beverage brand just launched an online store for guests who want to have its products shipped to them.

Bruster's CEO talks about the brand's anniversary, growth and proprietary operating system

Sahene is also heading up a relatively new Philly Cheesesteak concept called Wit or Witout, which recently opened its third store and has sold its first two franchisees

Tech companies help operators go from 'reactive to proactive'

Operators can now pull real-time data and sales forecasts to better control labor scheduling.

'Stealth health' menu approaches are on trend

Kids also want more healthful options from restaurants.

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