Expert on Millennials shares tips on how to reach them
Jeff Fromm, executive VP at Barkley in Kansas City, and co-Author of "Marketing To Millennials: Reach The Largest and Most Influential Generation of Consumers Ever," spoke with FastCasual.com Editor Cherryh Butler in NYC at the NRF's Big Show. Fromm, who had just spoken on a panel about marketing to Millennials, discussed ways to connect them to a brand. Millennials are those born between 1980 and 2000.
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