The perfect pitch: 3 restaurant concepts


Entrepreneurs from Burgers n’ Fries Forever, Sweet Lorraine’s Fabulous Mac n’ Cheez and Pincho Factory pitched concepts to a panel of distinguished investors and consultants who provided professional advice.


Franchising and growth: Expanding into non-traditional spaces

When entering into non-traditional restaurant formats like food courts, universities & airports, re-developing a concept to fit these new operational structures is no easy task, although it can be done and with great success

FCES15: Why design is key to customer engagement

Design is a key aspect for the customer experience and plays directly into the "corporate soul" and building a relationship with customers.

How outdoor seating can increase your revenues by 30%

No matter what kind of establishment you run, a simple deck or patio can increase revenue by up to 30 percent, according to Jeff Caldwell of Superior Shade.

Restaurant design: How to be 'on trend, not trendy'

Being on trend with décor is great until the trend is over and an operator is left with a restaurant that shows its age. The best way to keep that from occurring is to focus the design around the message the chain is trying to convey.

The name game: Why one CEO rebranded his 'new' burger concept

Bo’s Steak & Grill closed its doors for several days and re-opened last month as Cole’s Backyard Grill.

Fazoli's hits refresh with menu overhaul and elevated service

With guest frequency below where he wants it to be, Fazoli's CEO Carl Howard asked his customers what it would take to get them in the door more often. The result is a revamped menu and service that looks more like casual dining than fast casual.

Secrets to successful restaurant site selection

Tour prospective sites in order from worst to best, which will allow you to become more confident, ask better questions and be more in control of the leasing process.

How a hotel became a hot fast casual concept

Marriott transformed its Courtyard food and beverage offerings away from the traditional buffet into a new fast casual format, resulting in a 27-percent jump in guests' intent to recommend and return.

The Smiling Moose is 'growing up'

The 11-year-old brand is freshening up its look with a new logo and updated store design.

Four reasons digital screens are more than menu boards

Engaging digital signage can be a key differentiator in the customer experience by educating guests about menu items, driving craving, reducing perceived wait times, and more.

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Cicis unveils new logo, brand positioning, prototype design

Cicis is going "Beyond Pizza" with a refreshed brand identity. The chain unveiled its new branding along with its newly identified core brand positioning of "Feeding Individuality.'

Freebirds unveils new look in Texas

Freebirds World Burrito will open its newest location next week in Lewisville, Texas, which will feature updates in its design.

Back Yard Burgers to redesign stores

Back Yard Burgers has unveiled a new push for market share in 2016 through a contemporary redesign of its restaurants.

The Chickery hires former Panera Bread leader; sales increase 200%

The Chickery hired Amjad Hantash last year as it launched an aggressive corporate growth and worldwide franchise program and the results have been stellar.

Yogurtland opens new store in Canoga Park, Calif.

Yogurtland announced the opening of its newest location at The Village at Westfield Topanga in Canoga Park, California.

Freebirds World Burrito to debut new design in Dallas

Freebirds World Burrito will open its newest location on Nov. 12 in Lewisville, Texas, in the area known as The Colony at 6225 N. Josey Lane. The new restaurant will feature design updates that will be incorporated in all future Freebirds locations.

Roti Modern Mediterranean rebrands as Modern Mediterranean

Roti Modern Mediterranean is debuting its new look and new name next month when it opens in Modern Mediterranean in Chicago.

Robeks unleashing new design

As it celebrates its10th year in business with a grand re-opening Oct.17 at its Ashburn franchise, the location will be the first in the metro area to undergo a design renovation.

Johnny Rockets to debut fast casual concept

Although Johnny Rockets has dabbled in the fast casual space with counter-service prototypes of the brand, it’s now launching a separate fast casual concept called Johnny's Burger Factory.

Penn Station celebrates 30th birthday with new design

Penn Station East Coast Subs is celebrating 30 years in business this year and will launch a new restaurant design this fall.

Cheeseburger Bobby's hopes makeover will attract Millennials

Cheeseburger Bobby’s is trying to attract and retain the newest wave of consumers — the coveted and discerning millennials — with a redesign.

Salata unveils restaurant makeover

Salata founder releases details about the restaurant’s renovation.

Restaurant branding expert to launch bagel concept in Florida

Tim Holcomb, one of Florida's restaurant branding and marketing consultants, and his agency, TCreative, are developing a prototype for a new fast casual restaurant.

Garden Fresh announces best monthly sales in the last six years

The increase includes and 8 percent bump from refreshed restaurants located in southern California.

HMSHost to open Starbucks Reserve Evenings at LAX

HMSHost has signed an agreement with Westfield to bring four new restaurants to Los Angeles International Airport's Terminal 6. According to a news release, the first restaurants are scheduled to open in June of 2015, with the last being completed in May 2016.

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Restaurant design can be a crucial part of building a successful brand. Layout of your restaurant can also affect your operational efficiency. Check out this research center for ideas and trends in restaurant design and layout.