The shift to mobile payments is underway, especially now that Apple is encouraging customers to pull out their smartphones instead of their old leather wallets every time they pay. But the possibilities for brands to capitalize on the mobile wallet revolution extend far beyond payments.
What if you could reach out to a customer walking by your restaurant at lunch time and invite them in to sample your new summer menu item? Beacons can be powerful tools for reaching the customers who are literally right outside your front door, and getting them through your front door.
For many restaurants, having a branded mobile app is fairly new and it is often underutilized or forgotten when planning traditional marketing campaigns. This can cause frustration for customers who expect mobile and online ordering, payment, loyalty programs and promotions to be a fully integrated part of a unified brand experience.
Its all about the experience. Guest feedback has gone far beyond the days of comment cards on tables. Cut through the clutter as our 2011 Fast Casual Executive Summit panelists discussed the best ways operators can respond to and address what their customers are saying about their brand, food and guest experience.
In the 2011 Fast Casual Executive Summit opening keynote, Suzy Badaracco, toxicologist, chef, dietician and founder of Culinary Tides, discusses the latest in menu and flavor trends covering health, consumers and legislation, and how operators can respond to each.
While consumer spending habits at restaurants hasnt changed over the last 50 years, but what consumers are looking for from restaurants has. Menu and ingredient transparency, value and consumer confidence are having a direct impact on sales. Learn the mindset...
Effective marketing campaigns are a huge catalyst for driving sales growth. But what determining what works isnt always an easy equation. In this session from the 2011 Fast Casual Executive Summit, attendees discovered how GMs and franchisees are effectively using...
While restaurant operators have taken the necessary measures to conform to payment card-industry standards, 23 percent of the hospitality industry experienced a data breach in 2009, with hotels and restaurants accounting for a majority of those cases. In this session...
There's a surprising amount of misinformation and confusion being sown about mobile payments. (Even by well-meaning news organizations and reputable tech sites.) Mobile Payments Today felt it was time to cut through the hype and clear things up... with an infographic.
You’re getting ready to evaluate different vendors to support your mobile strategy in 2015 and beyond, which is a perfect time to make sure your Request For Proposal process is comprehensive. Here are some tips for asking the right questions so you get a true, apples to apples comparison of features, services and pricing.
Food is important, but so are experiences. In order to make a big
impact and leave customers with a great impression, you need
to create a brand strategy and implement it consistently. Mood
understands how to do this, and we want to help.
JJ’s founding partners engaged Mood to design a wholly unique music experience that would further distinguish the original concept by highlighting the distinctive music, cultural legacies and iconic roots that contributed significantly to the character of the brand.
Berripop was developed with the goal of becoming a local hang-out, a place where people not only enjoy the menu, but also visit with friends and catch up on social networking. Berripop enlisted Mood’s help in creating an experience that would appeal to their diverse audience, and attract and entertain trendy young customers.
Customer comments are more important than ratings, scores, trends, and key drivers. This truth is apparent once we
remember that data-heavy surveys began as an imperfect stand-in for real customer dialog.
As our world advances and develops, technology is becoming a great differentiator. Sure, technology’s only as good as the people who use it, but having the best tools in the business doesn't hurt either.
After seeing positive results produced by Mindshare’s VoC technology, Costa Vida wanted a way to showcase and
publicize the customer feedback they were receiving. They found that reviews on other thirdparty
review sites were
infrequent and not indicative of the actual customer experience at Costa Vida locations.
If there are any doubts about the influence consumers now have over a
brand’s success, all one needs to do is take a peek at social media and view
the conversations happening. They’re not only getting louder, they are happening
far more frequently—thanks to the enabling technology of the day: smartphones.
Online reputation has always been important for
brands – and this is even more critical in the social
media age. In fact, according to Forbes1, a brand’s
reputation was recognized as the number one
driver for business value.
The diagram within this download addresses most of the top-level requirements
for a comprehensive Remote Order & Pay or Mobile Commerce
strategy. Some industry segments, e.g. pizza, may have
additional specific requirements. The diagram is presented at
a summary level. View now.
Because the reliability and responsiveness of Mobile Commerce is critical to customer satisfaction, the management system must provide real-time monitoring of every system element, order type, number of users, response times, and transaction outcomes. In addition, the Mobile Commerce solution...
You’ve built a successful QSR brand and it didn’t happen overnight. Developing the brand took many years, including continuous marketing campaigns, loyalty programs, and quality service offerings. From your first store, the brand has developed a nickel at a time....
The widespread adoption of the smartphone has triggered a growing reliance on technology to enhance or expedite daily purchasing events. The average consumer has become increasingly comfortable with eCommerce purchases. This, combined with an ever-present focus on convenience within the...
We surveyed our restaurant employers to better understand their hourly employees and hiring needs. We received over 600 responses from owners, operators and managers with locations ranging from one to 15,000. Of these employers, 30 percent have forty-nine employees or...
When chatting with small business owners, these are the things we hear most often. We all want and need new customers, but they are expensive to get. However, there is a golden opportunity that some businesses haven't realized is right in front of their noses: their current loyal customers!
The explosion in Consumer Generated
Media over the last couple of years means
consumers reliance on word of mouth in
the decision-making process, either from
people they know or online consumers
they dont, has increased significantly
April is International Customer Loyalty Month. But here at FiveStars, we celebrate customer loyalty all year. Why? According to Harvard Business Review, customer loyalty is the single most important driver of growth and profitability for your business.
Its just one of those days. Your store front is empty and you are watching potential customers just walk on by without coming in the door. Its not too late, lets turn this day around and bring your customers in the door TODAY.
Most restaurants believe that 70% of their customer traffic comes through word of mouth (WOM) and 69% us social media marketing because they believe it drives word of mouth. However, restaurateurs' biggest challenge is to measure how social media buzz...
Roger Brown's and The Cove Tavern were looking for a solution to cut down on time spent scheduling hourly employees, managing requests, documenting shift notes, communicating with and hiring employees.
Dave Goodwin, Managing Partner of Restaurant Management Group LLC, describes his experience with the Punchh loyalty program, "For the past six years, we've had great success with our customer loyalty program implemented at our casual concept, Marketplace Grill. In that time, we've given away nearly $600,000 in rewards to good customers."
HotSchedules Workforce solution, integrated with the Squirrel POS system, along with the HotSchedules Digital Logbook helps greatly reduce labor costs, streamline the scheduling process and provide for seamless communications at all levels of the Mint Julep organization.
Newks was challenged with disparate and cumbersome processes to create schedules that took an exceedingly long time and resulted in scheduling errors. Additionally, the team had no corporate-level visibility from a reporting and management perspective. Read this case study from...
The Tilted Kilt was facing enormous challenges with scheduling employees using spreadsheets, particularly because of the number of employees per location (>100) and because they allow weekly requests off and availability for the convenience of their staff. This case study shows how HotSchedules became the perfect solution.
Smartphones, digital signage, kiosks and other technologies offer endless possibilities for enhancing the customer experience. The 2012 Customer Experience Technology Buyers Guide will help you find the right partners to implement the latest solutions in your business. From the publishers...
In this keynote presentation, delivered during the 2011 Foodservice Social Media Universe, Altimeter Groups industry analyst Jeremiah Owyang, he defines how companies of all sizes should develop a social strategy for their restaurant. His presentation contains research using real world...
Savvy restaurant owners know that an effective online ordering solution can boost ticket averages, cement customer loyalty, and reduce costs while improving the customer experience. Once youve decided to implement online ordering in your restaurant, take advantage of these tips to make sure that your online ordering solution pays off.