Show Me The Money: Word of Mouth Marketing in the Mobile and Social Era

Most restaurants believe that 70% of their customer traffic comes through word of mouth (WOM) and 69% us social media marketing because they believe it drives word of mouth. However, restaurateurs' biggest challenge is to measure how social media buzz...

Type: White Paper

Sponsor: Punchh


The Newk’s Express Way to Labor Cost Control

Newk’s was challenged with disparate and cumbersome processes to create schedules that took an exceedingly long time and resulted in scheduling errors. Additionally, the team had no corporate-level visibility from a reporting and management perspective. Read this case study from...

Type: Case Study

Sponsor: HotSchedules


Socialize Your Customer Experience in 3 Steps

If there are any doubts about the influence consumers now have over a brand’s success, all one needs to do is take a peek at social media and view the conversations happening. They’re not only getting louder, they are happening far more frequently—thanks to the enabling technology of the day: smartphones.

Type: White Paper

Sponsor: InMoment


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FEATURES


Researcher: Loyalty platforms a must for millennials

Though monetary value is crucial, millennials can incentivized to maintain loyalty participation through other means.

Panera exec: Payment, mobile innovations achieving major success

Panera's still full throttle in expanding payment strategies to reduce consumer friction points and enhancing the customer experience.

sweetgreen's tech team focused on 'Innovation, impact, sustainability' to design mobile app

The chain recently launched a mobile app with seamless integration and single sign-on for mobile ordering, mobile payment and a rewards program.

7 tips for running an awesome online ad campaign

Today’s most powerful marketing tool for reaching this "instant gratification" audience is online advertising.

5 ways to boost the fast casual mobile experience

The most successful fast casual establishments are leveraging mobile technology to forge stronger relationships with their customers.

Fast-food breakfast is 'top food story' of the year

Three of this year's top-10 stories revolved around the fast food industry: Domino's new emoji ordering option ranked as No. 7 and the availability of alcohol at fast food locations, such as some Starbucks and Taco Bell locations, came in at No. 9.

Saying no to digital: Why haven't all restaurateurs embraced new POS systems?

A new study looks at why many restaurants haven't implemented a digital POS system.

10 fresh restaurant marketing ideas for 2016

Today there are marketing techniques that won't break the bank and will help you save time. Use these restaurant marketing ideas to take your business to the next level in 2016.

Video: Pie Five VP shares strategy on connecting with millennials

Christina Coy, VP of marketing for Pie Five, discusses how the brand uses social media, YouTube and mobile marketing to connect and engage millennials.

Will mobile cause tablet ordering to go the way of the dinosaur?

With the recent introduction of a re-ordering capability on mobile payment platforms, tableside tablets may soon become the Tyrannosaurus Rex of the hospitality industry.

Street Value: The real economics of launching a food truck

The food truck bubble hasn’t burst yet.

Email marketing is far from a dead marketing tool

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

Why mobile payments matter to EMV compliance

Many merchants have been hesitant about mobile payments, but with the EMV compliance mandate at our doorstep in the U.S., the time for business owners to put out the “open” sign for mobile payments is now.

FCES15: The evolution of restaurant technology

There has been a massive evolution in the use of technology within the past decade, the past five years — and even within just the last year. There are no signs of that evolution of technology use slowing, including in the fast casual restaurant industry.

FCES15: Top 10 PR do's (and a few don'ts)

"Whatever I present to you is my PR moment," Nick Powills, CEO of No Limit Agency, said in opening his session at the Fast Casual Executive Summit in Miami.

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Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.

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