Apple Pay's impact on restaurant loyalty marketing

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Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

FEATURES


Online ordering provides the holy grail of customer-level data

Even for brands in which digital ordering represents a small percentage, its search traffic and order traffic represents a meaningful sample size from which brands can glean valuable insights.

What did you miss at #CONNECTsummit14? Check out the highlights

#CONNECTsummit14 included mobile innovation leaders from across the spectrum: tech, restaurant, retail.

Three ways restaurants can be smarter with local schools

Online ordering is the perfect way to remind students, parents and school administrators that you care about their needs by offering them a quick and value-oriented way to order their meals.

What's ahead for Wingstop? Mobile payment

Wingstop is heavily invested in social media for engaging customers and driving sales. The next step: mobile payments.

Why restaurants should embrace mobile payment with iPhone 6 and PassBook

By combining NFC with finger touch recognition technology, Apple is able to offer NFC payment securely inside PassBook, making PassBook more relevant than ever.

Apple Pay explodes onto the scene

Apple intros mobile wallet capabilities that combine NFC, Passbook and Touch ID. Company has support from banks, major card issuers and retailers.

iPhone mobile payment option opens up opportunity for marketers

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

Panera ready for Apple Pay

Panera Bread will be among the first to accept Apple Pay when it rolls out in a few weeks.

Wait time zero: The need for speed

Restaurant efficiency experts cite the 7-second rule; a 7-second reduction in customer wait times increases a chain’s market share by as much as 1 percent.

Restaurants tap into the selfie trend

Selfies that include brand references are an implied testimonial, and brands are wise to tap into the trend.

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NEWS


Starbucks, Dunkin' rank high for digital gifting experience

RSR Research today released results of its fourth benchmarking study on the digital gifting industry, "Digital Gift Cards: Rewriting the Gifting Rules in the Omni-Channel Age." According to a news release, the study evaluates the gifting experiences of the nation's...

Dunkin’ customers consume the most WiFi data in coffee category

New research from network analytics and mobile intelligence company, wefi, explored WiFi connectivity trends at national coffee chains. The company considered WiFi speed and application usage patterns of customers at these restaurants, and found that Starbucks, Tully's Coffee and Dunkin'...

Fatburger sponsoring Facebook 'Cook-Off'

Fatburger is challenging its social media fans to build their own burger using Fatburger patties sold at Walmart and post results on Facebook. The best burger concept will win $10,000.

GrubHub data reveals gender differences in takeout ordering patterns

The findings of a recent analysis of a year's worth of GrubHub data reveals differences in what, when and where men and women order takeout.

YP teams up with GrubHub

Partnership will add online and mobile ordering to YP's local search.

Peet's Coffee & Tea peeks into presidents' coffee habits

Ever wonder how Honest Abe took his coffee? Peet's Coffee & Tea may have the answer for you this week.

Lavu iPad POS advances localized solutions for European restaurants

Lavu is aiming to strengthen its European reach by adding hardware integrations, support and partnerships.

Fresh To Order rolls out new loyalty, payment app

Fresh to Order will accept Apple Pay, Google Wallet starting in 2015.

Punchh launches mobile rewards app for Grillsmith Restaurants

The branded GrillSmith loyalty program allows guests to collect and redeem rewards.

Five Guys in New Jersey and New York shaking things up

The brand's custom milkshake platform offers customers the chance to build their own by mixing flavor offerings – including bacon – into a vanilla base.

Hurricane Grill & Wings launches redesigned website

New site pays particular attention to the mobile user experience, the company says.

Heartland adds mobile and online ordering solution

Heartland Payment has introduced a mobile and online ordering solution for restaurants. The solution, called Heartland Mobile and Online Ordering, was released in partnership with ToGoTechnologies. "Restaurants are looking for a competitive mobile ordering solution that will match the functionality...

Starbucks redesigns Android app

Starbucks has redesigned its Android app, adding several new features.

NEXTEP brings self-order kiosks to Chicago cafe

In a recent case study by food technology provider Nextep Systems, the company outlined the challenged it faced in working with SAVOR…Chicago to accommodate a large number of guests on a budget at Chicago's McCormick Place Convention Center.

Digital cash platform now available at Canadian food truck business

British Columbia-based DougiedogDinerTruck has deployed nTrust, a digital cash platform that launched in Canada via Cloud Money. With the launch of nTrust's new mobile app on iTunes and Google Play, the Dougiedog food truck is now offering digital payment capabilities...

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Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.