6 dos and don’ts of successful loyalty programs

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Loyalty programs are a standard form of marketing in restaurants these days, whether they’re done digitally or via old-fashioned punch cards. All programs are not created equally, however, which is why it’s important for restaurateurs to ensure they are getting the most out of loyalty programs.

FEATURES


5 misconceptions about mobile payments that could hold your business back

Market growth is significant, but like many cultural and technology shifts, misconceptions about the viability of mobile payment apps holds some businesses back from implementing powerful tools that can propel brand awareness, provide beneficial insights about their operations and have a positive impact on growth. So let’s set the record straight.

Is mobile the key to digital ordering success?

Mobile expert discusses why mobile is the key to digital ordering success.

How to engage Millennials on social media

Understanding what makes Millennials tick will determine the direction a restaurant should take in capturing their attention on social media.

Using mobile to create a personalized guest experience

Jared Miller, CTO for the Atlanta Falcons, discusses how mobile can be used to create personalized experiences even when the customer isn't using their device.

NRA: Twitter, Facebook, Instagram execs share 3 social media myths

Social media myths dispelled by Facebook, Twitter and Instragram experts.

The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

Are you doing delivery right?

As restaurant brands rush into delivery, they must lay the foundation with a best-of-breed digital ordering platform and choose a delivery fleet strategy that provides both a consistently good guest experience and a profitable business model.

Why Jersey Mike's added ordering and payments to their mobile app

Rich Hope, CMO of Jersey Mike's Subs, talks about the restaurant chain's mobile app.

Lock it up: 5 ways to protect customers using mobile payments

There are plenty of cost-efficient mobile payment processors designed to fit the budget needs of small businesses, but ensuring sensitive data customers that your business is secure is just as important as the convenience factor mobile payments offer.

Can digital ordering bridge gap between fast casuals, QSRs?

Digital touch points can offer competitive data as well as personalize a customer's order. It's a race to the top for both fast casuals and QSRs latching on to the potential digital ordering can offer

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NEWS


Groupon launches ‘Groupon To Go’

The Internet coupon service will expand into the takeout and delivery markets

Culimetrics, TCreative team up to launch Spoleto in US

Taking the step from a Brazilian QSR to an American fast casual Italian restaurant would have been very difficult, Spoleto reported in a recent press release, without the help of two business-consulting services, TCreative and Culimetrics.

Firehouse Subs to add mobile payment capability to app

Firehouse Subs customers will be able to order, purchase and pick up their food more quickly than ever thanks to the chain's use of MaterCard's MasterPass.

Homebase, Square partner to help restaurants solve scheduling challenges

Homebase, which provides free software for managing their hourly employees, has partnered with Square to help restaurant owners better mange their businesses.

Izzo’s launches digital ordering

Izzo’s Illegal Burrito has launched mobile and online ordering via Olo.

Izzo’s launches digital ordering

Izzo’s Illegal Burrito has launched mobile and online ordering via Olo

Pei Wei digitizes loyalty platform

Pei Wei has launched a fully digital customer loyalty program that rewards customers for ordering

First Data launches 'all-in-one' payment solution for restaurants

First Data Clover Mini is designed to provide business owners an "all-in-one" solution to streamline operations, expand business and customer intelligence, improve the customer experience and facilitate payments in a secure environment.

Online menu maker upgrades platform

Online menu maker iMenuPro has upgraded its platform to help restaurateurs and small business owners create menus without investing enormous amounts of time and energy.

Capriotti’s upgrades loyalty app

Capriotti’s Sandwich Shop has added a new loyalty app to extend exclusive offers and give their customers extra rewards to thank them for their patronage

PizzaRev launches mobile app delivery

The fast casual pizza concept recently launched the delivery of online and mobile orders through Postmates, an on-demand delivery service that will ensure PizzaRev customers a flat $4.99 delivery fee.

Ordering solutions start-up now serving 400 restaurant clients

Clorder Inc., a developer of a cloud-based food ordering solution designed to help restaurants enhance their online presence, has added 100 new clients since the beginning of the year.

Starbucks expands mobile pay, national rollout continues through the year

Starbucks continues national rollout of Mobile Order & Pay into southern, central U.S. locations.

Capriotti’s launches mobile, web apps

Capriotti's Sandwich Shop is upgrading it’s mobile and online presence

BD's launches mobile loyalty app

A new loyalty app is now available for bd’s Mongolian Grill customers; the fast casual brand recently partnered with Punchh to develop and roll out the cloud-based app with a POS-integrated platform.

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Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.