Big brands capture big social media share, but smaller brands get the love

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It's no surprise that Chipotle grabs the lions' share of social media attention among top fast casual brands, but smaller, regional eateries inspire the most passion among fans.

FEATURES


Which is better for your business: A mobile website or a mobile app?

Millennials expect your website to have more than just your location, hours of operation and phone number; they want to see your menu, reviews, promotions and photos.

Is it time for a mobile site? Check for yourself in Google Analytics

Sixty-one percent of mobile users will simply leave a website that is not optimized for viewing on their device and will move on to competition.

Nine keys for driving speed of service

Restaurants can become victims of their own success when high volume slows down service. Check out these tips for satisfying the need for speed.

Taking the ambiguity out of local marketing strategies

HuHot's VP of Marketing shares how to get franchisees to weigh in on marketing decisions, and how to blend corporate standards with local store marketing techniques.

If you build it, they won't come

Having a website, an app and/or social media accounts isn't enough. Brands must plan to engage customers if they want to build loyalty and convert sales.

Apple Pay to lead the way in customer loyalty

By the end of 2015, it’s expected nearly every retailer will have NFC readers.

How your mobile payment app can cost you customers and ding your reputation

Without a thoughtful approach to user experience, staff training and enticing loyalty incentives, brand apps are doomed to failure.

The world has gone mobile and you should, too

As of right now, about 15 percent of restaurants accept mobile payments, but this is expected to rise to 68 percent in 2015.

Apple Pay's impact on restaurant loyalty marketing

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

Online ordering provides the holy grail of customer-level data

Even for brands in which digital ordering represents a small percentage, its search traffic and order traffic represents a meaningful sample size from which brands can glean valuable insights.

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NEWS


Bruegger's Bagels announces winner of $10,000 Artist Challenge

Bruegger's Bagels has selected the original artwork of Taia Morley of Stillwater, Minnesota, as the winner of its $10,000 Artist Challenge.

Venuelabs launches free social listening tool for small businesses

AboutLocal lets small retailers listen to and engage with their customers in real time across hundreds of disparate online channels.

Lightspeed adds restaurants to POS portfolio

Commerce platform provider Lightspeed has announced its entry into the hospitality industry with the launch of Lightspeed Restaurant. According to a news release, Lightspeed now serves 21,000 businesses processing over $8.2B in sales annually. The company also announced that it...

Groupon launches business ratings platform

Groupon has launched more than 7 million new listings for merchants called Pages, a platform that includes ratings, tips, money-saving opportunities and other information about merchants throughout the US. For the first time, Groupon is using a platform to publish...

Zomato restaurant discovery service launches in Canada

Zomato plans to expand across Australia, Europe, South-East Asia, the Middle East and the Americas in the coming months.

Mahana releases tool for mobile payment benchmarking

Restaurants can benchmark their implementation, use and acceptance of emerging mobile payment technologies against the industry using Mahana's Payment Experience Evaluation Report

Lavu iPad POS partners with Staples for restaurant bundle availability

Lavu Inc. has partnered with Staples Inc.

Starbucks set to roll out mobile ordering in 2015

Starbucks will roll out mobile order and pay across the US in 2015, according to a statement for the coffee giant.

NCR mobile POS adds remote pay, order ahead with Apple Pay support

The NCR Silver mobile point-of-sale system for small businesses is now offering remote payment and order ahead capabilities that are compatible with Apple Pay. These capabilities will be offered for free to merchants until Jan. 1.

Visa, Chase add Apple Pay capabilities for merchants, customers

Visa and Chase both announced this week that its customers and merchants will soon have access to Apple Pay. Starting Oct.

Uncle Maddio's raises funds for breast cancer programs

In celebration of the Atlanta 2-Day Walk for Breast Cancer, Uncle Maddio's Atlanta-area restaurants donated 15 percent of sales from Sept. 7 and $1 from each pink wristband sold to local breast cancer programs in Georgia. The total amount of...

Blaze Pizza opening at Univ. of Maryland

On Thursday, Blaze Fast-Fire'd Pizza will begin feeding Terrapins. The company announced it will open its second Maryland location Thursday at the University of Maryland and will celebrate Friday with a grand opening from 11 a.m.

OpenTable’s pay feature extends to DC metro area

OpenTable has announced that Pay with OpenTable is now available in the Washington, DC metropolitan area. To pay with OpenTable, diners who book at participating restaurants are prompted to add a credit card in the OpenTable iPhone app before they...

Pie Five Pizza encourages paying it forward with #pieitforward campaign

To celebrate National Pizza Month fast casual pizza brand Pie Five Pizza has kicked off the Pie It Forward campaign that surprises one guest at each location with a free pizza every day in October.

Genghis Grill featured on HealthyDiningFinder.com

The stir fry chain also released a video testimonial series on YouTube featuring athletes and their favorite Genghis Grill dishes.

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Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.