Why Chipotle is wrong about loyalty


Mobile technology is changing the way guests engage with restaurants and is on its way to becoming an indispensable source of competitive advantage for brands.


Why loyalty programs will drive restaurants, customers to embrace mobile payments

With mobile payment apps, restaurants enjoy faster transactions — tables can be turned up to 10 minutes faster — and users tip higher, spend more and make more repeat visits.

CONNECT: How to get your app into the hands of millennials

Millennials will only keep 20 apps on a phone so the challenge is creating one that makes the cut.

CONNECT: Restaurants finally embracing mobile wallets, ordering?

A recent panel at Networld Media Group's CONNECT Mobile Innovation Summit attempted to clarify today’s mobile payments market, which is becoming an increasingly difficult task when you consider the options available to merchants.

CONNECT: Does your mobile experience offer 3 crucial things?

Three components are necessary for a successful mobile experience.

Mobile POS takes restaurant concepts offsite

Tech savvy CEOs and executives consider mobile POS systems as mini Enterprise Resource Planning systems similar to systems that drive food and beverage manufacturing companies.

2 experts, 7 points about emerging social media for your restaurant

When should you incorporate emerging social media channels into your restaurant marketing strategy? Where do you start and what if it goes wrong?

6 dos and don’ts of successful loyalty programs

Loyalty programs are a standard form of marketing in restaurants these days, whether they’re done digitally or via old-fashioned punch cards. All programs are not created equally, however, which is why it’s important for restaurateurs to ensure they are getting the most out of loyalty programs.

5 misconceptions about mobile payments that could hold your business back

Market growth is significant, but like many cultural and technology shifts, misconceptions about the viability of mobile payment apps holds some businesses back from implementing powerful tools that can propel brand awareness, provide beneficial insights about their operations and have a positive impact on growth. So let’s set the record straight.

Is mobile the key to digital ordering success?

Mobile expert discusses why mobile is the key to digital ordering success.

How to engage Millennials on social media

Understanding what makes Millennials tick will determine the direction a restaurant should take in capturing their attention on social media.

See More »


Starbucks expands mobile order and pay nationwide

The service enables customers to place and pay for their order in advance of their visit and pick it up at a participating Starbucks location.

Bindo unveils restaurant-specific POS solution

Bindo has debuted a beta version of its new Bindo POS for Restaurant, an iPad POS system.

Revention partners with eWORDofMOUTH

Extreme Pizza is one of the first national restaurant chains to adopt eWOM’s new integration with Revention Point of Sale platform, HungerRush online ordering system and mobile ordering applications.

MyCheck enables donations through mobile restaurant apps

Round It Up America works with over 100 charities.

Zapper, SalesVu partner to expand mobile payments acceptance for restaurants

Through Zapper, a QR code will be displayed on kiosk screens or printed on receipts, enabling customers to use the free Zapper app to scan the code and pay the bill.

Smashburger launches social media contest to intro Sin City Burger

Smashburger is kicking off it newest limited-time offer, the Sin City Burger, with a social media campaign called #SinCitySurvivalTips.

Olo launches platform to help restaurants offer faster delivery

Dispatch is a new service that enables restaurant operators to offer food delivery at scale.

Chipotle testing mobile ordering, delivery on college campuses

Chipotle will be available for delivery through the app at 40 college campuses nationwide this fall and at more than 100 campuses by spring 2016

NetWaiter releases new consumer site

The customer-centric site allowing visitors to view local restaurant info, find locations that deliver to them and get updates from their favorite places.

NRA releases mobile payments guide for restaurateurs

The 'guide will provide a roadmap' for restaurant owners and operators interested in implementing mobile payments into their business, NRA official says.

Mobile payments startup PaidEasy raises $2 million

PaidEasy gives its users the ability to open, view, split, tip and pay their bills in real time.

Pollo Tropical, Taco Cabana on mission to double off-premise business

Fiesta Restaurant Group Inc, which operates Taco Cabana and Pollo Tropical, has set a goal to double its current off-premise business over the next 10 years

Mobile app available at all US Firehouse Sub locations

Firehouse Subs has rolled out its mobile ordering and loyalty app in its U.S. units.

Buzztime tablets feature ordering, payment features

Self-service ordering and payment functions are now available for Buzztime tabletop tablets.

Survey: Restaurateurs believe technology generates increased revenue

Survey reports that restaurants are relying on technology as a way to create revenue and improve efficiency.

See More »

Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.