Wait time zero: The need for speed

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Restaurant efficiency experts cite the 7-second rule; a 7-second reduction in customer wait times increases a chain’s market share by as much as 1 percent.

FEATURES


Restaurants tap into the selfie trend

Selfies that include brand references are an implied testimonial, and brands are wise to tap into the trend.

#CONNECTsummit14: Marketers should opt in to text as key mobile messaging channel

When it comes to building relationships with hardcore fans, marketers shouldn't overlook the original mobile messaging channel: text.

#CONNECTsummit14: Consumers waiting for marketers to catch up

Thinking about plunging in to mobile marketing? Now is a great time, according to Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

#CONNECTsummit14: Smartphones are 'remote control for life'

Smartphones are the "remote control for life," especially for Millennials.

Summit will help fast casual restaurants 'think mobile first'

CONNECT Mobile Innovation Summit coming up Aug. 18-20 will feature the CEOs of Firehouse Subs and McAlister's Deli.

The importance of online ordering when it comes to catering

Research has shown that people who place mobile and online orders have an average ticket 30 percent higher than in-store customers.

Teaching in-store and digital ordering to play nice

One of the leading brands is on its way to a digital ordering majority. Is your brand ready to handle the demand from outside your walls?

New beverages, food give Starbucks a lift in Q3

Food sales drove two points of comp growth in the U.S., and the breakfast sandwich platform surged 40 percent.

Turning social media likes into restaurant traffic

Offer customers something, like a discount or a recipe, in return for their like.

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NEWS


Starbucks announces fall menu additions

Starbucks Coffee Company announced its popular fall Pumpkin Spice Latte , Teavana Oprah Chai Tea Latte and Salted Caramel Mocha offerings will return to its menu on Sept. 2.

Kentucky company launches self-service reservations widget

Louisville, Ky.-based QSR Automation announced the release of DineTime Host version 3.0, a browser widget that when added to a restaurant's website provides self-service reservation options that sync in real time.

Baja Fresh partners with Givex to fight childhood hunger

Baja Fresh is partnering with Givex to donate 20 percent of all proceeds from sales of its No Kid Hungry gift cards between Aug. 15 and Oct. 15 to Share our Strength's No Kid Hungry campaign.

Starbucks rolling Pumpkin Spice Latte out early

Starbucks will roll out its Pumpkin Spice Latte early this year, returning the popular drink to the menu on Aug. 25.

Webinar on beacons, geofencing now available

The free webinar Using Beacon Technology and Geofencing In Your Restaurant sponsored by Splick.it and hosted by FastCasual.com earlier this week is now available for playback.

Syrus introduces restaurant management mobile app

Syrus Restaurant Information Services has introduced a restaurant management mobile app, available on the iOS platform. The app provides restaurant operators with historical and real-time information on store performance, such as sales, labor, voids and LTOs. "Mobility is at the...

Former FBI executive assistant director to keynote ATM & Mobile Innovation Summit

A former FBI executive assistant director is on tap to demonstrate vulnerabilities in banking and payments at the upcoming event in Washington, D.C.

Minnesota restaurant hoping to reduce food, labor costs with self-order kiosks

A new fast casual restaurant in Minnesota is banking on self-service kiosks to help it deliver higher quality menu offerings with speed, accuracy and efficiency, according to a company news release. Diggity Drive Up, a new restaurant featuring gourmet hot...

MyCheck's full integration with POSitouch aimed at restaurants

MyCheck has announced a complete integration into POSitouch point-of-sale software for quick-service and full-service restaurants. According to a news release, the MyCheck install onto POSitouch systems is done remotely and involves the implementation of a button straight onto the payment...

NoshList adds new reservations feature for restaurants, retailers

NoshList has added reservations and scheduling features to its app, to help businesses further manage their daily wait lists. The Reservations feature has been added to the company's iPad, Android and web platforms. It can be used to make reservations...

LevelUp intros physical and digital gift cards

Mobile payments company LevelUp today announced the launch of a gift card feature, according to a press release. Businesses can enroll in the program starting today.

Fresh To Order intros mobile payments, loyalty app

Fresh To Order has introduced a new mobile app that allows guests to pay for their meals and earn rewards. The Fresh To Order App is now available through the Apple App Store and Google Play for iOS and Android platforms. For a limited time, guests can get a $3 credit at sign-up and earn an additional $2 credit by referring a friend.

Blazing Onion Burger partners with eTouchMenu for order and payment app

Blazing Onion Burger will partner with eTouchMenu to launch an iPad app for guest-initiated order and payment. "We have been searching for a company that will work with us on our vision," Blazing Onion CEO David Jones said in a...

McAlister's Deli offering anniversary tumbler, sweepstakes

In celebration of its 25th anniversary, McAlister's Deli will offer new tumbers for purchase at participating stores nationwide. Customers can also enter McAlister's 25th Anniversary Sweepstakes for a chance to win $25 gift cards and the grand prize, a trip...

Dickey's launches first multimedia ad campaign

Dickey's Barbecue Restaurants Inc. launched its first multimedia brand advertising campaign with the new company tagline, "We Speak Barbecue." "I'm so proud of our new campaign and believe we've created a message that really differentiates who we are as a...

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Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.