Orange Leaf Frozen Yogurt Harnesses Customer Feedback to Improve, Advocate

Orange Leaf partnered with InMoment to launch a store-wide Voice of Customer feedback program and social advocacy initiative.

FEATURES


Lock it up: 5 ways to protect customers using mobile payments

There are plenty of cost-efficient mobile payment processors designed to fit the budget needs of small businesses, but ensuring sensitive data customers that your business is secure is just as important as the convenience factor mobile payments offer.

Can digital ordering bridge gap between fast casuals, QSRs?

Digital touch points can offer competitive data as well as personalize a customer's order. It's a race to the top for both fast casuals and QSRs latching on to the potential digital ordering can offer

How the Firehouse Subs mobile app meets consumer needs

Don Fox, CEO of Firehouse Subs, talks about the two key ways his brand's mobile app meets customer needs.

BJ's Restaurants exec discusses benefits of chain's mobile app

Tim Hackbardt, VP of Marketing for BJ's Restaurants, talks about the many ways the chain's mobile app improves the customer experience.

Social media is a must, but not enough: tips for getting creative

Owners need to look outside the box and develop strategies that seamlessly integrate with customers’ always-on and always-connected world.

Why digital ordering is a 'must have' for your restaurant

It's a race to the top for both fast casuals and QSRs latching on to the potential digital ordering can offer.

Pizza Hut executive discusses importance of mobile customer engagement

Baron Concors, Chief Digital Officer at Pizza Hut, discusses why it's important to think mobile first.

Building loyalty with mobile: Where to start?

Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.

San Francisco Soup Company executive discusses the restaurant's use of BLE beacons

Clayton Chan, COO for San Francisco Soup Company, discusses the restaurant chain's use of BLE beacons.

Getting back to your marketing roots

Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.

See More »

NEWS


Canadian coffee chain goes mobile with loyalty platform

Second Cup, a Canada-based coffee shop, has launched a free mobile loyalty program.

GrubHub launches app for Apple Watch

GrubHub, an online and mobile food ordering and delivery service, today launched its Seamless App for Apple Watch. The company will also release a GrubHub app for Apple Watch in the near future.

It's Burrito:30! Chipotle orders now available on Apple Watch

Chipotle’s mobile application for iPhone has been updated and optimized for the Apple Watch. The app allows users to order and then pick up at Chipotle locations.

Mobile payments app for restaurant goers seeks to cut wait time and feed the hungry

Full Society launches IndieGoGo campaign to finalize app development designed to allow users to donate when paying for a restaurant bill.

Customers spend more across restaurant categories with mobile apps

Fast casual, according to the research, is the most likely restaurant category to report mobile ordering, at 1 percent of the segment's total traffic.

Burrito chain brings loyalty program to Google Wallet

Currito's presence in Google Wallet comes just one month after Google announced plans to pre-install Google Wallet on all Android phones.

MasterCard's mobile ordering app powers new Harlem restaurant

The app, embedded with MasterPass, enables consumers to pay their bill when they're ready to leave an establishment.

Top 10 social media performers includes mix of QSR, pizza, fast casual

Toronto, Ontario, Canada-based technology and data company Engagement Labs released its top 10 quick service restaurants based on social media performance on Facebook and Twitter.

ChowNow provides Google Wallet to customers 'at no additional cost'

ChowNow updated restaurant clients' ordering apps to include Google Wallet as of today at no additional cost.

Ingenico preps merchants for EMV migration with new products

The point-of-sale provider announced two new additions to its line of products to help retailers and restaurants ease into chip card acceptance.

TableSafe brings EMV-ready mPOS to restaurants

Company teamed with Creditcall, which is an EMV payment gateway provider.

Your Pie celebrates math with $3.14 discounts

Your Pie announced the brand’s 7th annual celebration of Pi(e) Day on March 14th.

Coca-Cola, Fishbowl partnering to offer digital strategy solutions for restaurants

Coca-Cola is partnering with Fishbowl to offer a portfolio of research and solutions that can empower its foodservice clients to develop and execute digital strategies.

Paytronix recognizes brands for innovative loyalty programs

Reward program solutions provider Paytronix Systems Inc. has announced the winners of its 2014 Paytronix Loyaltees Awards, recognizing brands for their use of the Paytronix Rewards platform.

Shake Shack's Meyer joins Olo board

Danny Meyer is the founder and CEO of Union Square Hospitality Group, which includes Shake Shack. He is also a prior director and board member of OpenTable.

See More »

Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.