Dickey's launches first multimedia ad campaign

Dickey's Barbecue Restaurants Inc. launched its first multimedia brand advertising campaign with the new company tagline, "We Speak Barbecue." "I'm so proud of our new campaign and believe we've created a message that really differentiates who we are as a...

FEATURES


New beverages, food give Starbucks a lift in Q3

Food sales drove two points of comp growth in the U.S., and the breakfast sandwich platform surged 40 percent.

Turning social media likes into restaurant traffic

Offer customers something, like a discount or a recipe, in return for their like.

The Starbucks mobile wallet: Will fantasy become reality?

Mobile Payments Today Editor Will Hernandez believes robust rewards could help such an initiative take off.

Check out Panera To Go

The store layout is dominated by ordering, order pick-up and wait-area seating.

LevelUp's new StartUp program aimed at limited-service restaurants

Consumers don't become comfortable making mobile payments until their third transaction.

How one restaurant concept leverages Yelp reviews for sales growth

Every star on a Yelp review leads to a 5 to 9-percent increase in revenue and First Watch uses the site as part of its business model.

Mobile CRM is a game changer that puts every restaurant on an even playing field

Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.

Schlotzsky's cracks top five in app store restaurant category

Loyalty app is the centerpiece of Schlotzsky's effort to connect with Millennials.

Moe's finds a sweet spot with contextualized tweets, increased digital spend

A well-timed tweet helped drive home Moe's brand message and engage customers.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

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NEWS


Villa Enterprises adds hibiscus, mango, pomegranate tea flavors

Villa Enterprises has added new flavored iced teas including hibiscus, mango and pomegranate at its restaurant concepts, Green Leaf’s and Bananas Smoothies & Frozen Yogurt, participating locations for a limited time. Also, Green Leaf’s & Bananas has kicked off a...

Former Jimmy John's CEO launching location aware mobile ordering platform

Gregg Majewski, former CEO of Jimmy John's, announced today that he is launching Qmyfood, a mobile ordering platform which features location aware technology. According to a company press release, Qmyfood grew out of Majewski's frustration as a restaurant operator with...

Jamba Juice gives away millionth beverage to Isis mobile wallet user

Jamba Juice announced that it recently gave away its millionth free beverage to an Isis mobile wallet user. Consumers who download the free Isis Mobile Wallet app on their smartphone could receive one small smoothie or 12 oz. juice per day at any participating U.S.

Togo's plans to give away 10,000 free sandwiches on July 24

Togo's Eateries Inc., announced plans to give away 10,000 #24 Turkey & Avocado sandwiches to celebrate 24 million #24s being sold, making the #24 one of Togo's best sellers. To get a coupon for a free regular #24, customers must "like" Togo's Facebook page and enter their email address. The coupon will be valid on July 24 only.

Pollo Tropical offers Parent's Day deal

To celebrate National Parent’s Day, Pollo Tropical is offering $2 off any Create Your Family Meal on July 27.

Boston-area Bruegger's Bagels will offer burgers for a limited time

Bruegger’s Bagels will offer two free burgers available for a limited time at 21 of its Boston bakeries. The Bistro Burger is topped with cheddar cheese, secret sauce, lettuce, tomato and pickled onions on the guest’s choice of bagel. The...

HipLogiq announces integration partnership with MailChimp

HipLogiq announced today a new partnership that will allow customers to integrate customer contact data gathered using its SocialCentiv tool directly into MailChimp. SocialCentiv users can listen on social media for customers seeking their product or service, reply and extend...

Zaxby's brings Fried Pickles back to summer menu

Zaxby’s announced today it is bringing back Fried Pickles as a limited time offer menu item and is also featuring its Grilled Chicken Sandwich Meal. Both are available in all Zaxby’s restaurants. “My colleagues and I don’t just work at Zaxby’s, we are also fanatics for the food,” CEO Zach McLeroy said in a news release.

Dinova enhances mobile app to help business travelers find preferred restaurants

Dinova LLC recently announced the launch of a mobile application for Android and iPhone smartphones that will help business travelers locate Dinova network restaurants. Dinova's nationwide network includes more than 10,000 independent and chain restaurants. Dinova's corporate clients, which include...

Granbury Solutions to hold online and mobile ordering webinar

Granbury Solutions will host a live webinar titled, "5 Easy Steps to Profit-Maximized Online and Mobile Ordering," on July 23, from 10 a.m. and 3 p.m.

NetWaiter adds birthday messaging feature for online orders

NetWaiter, an online ordering service for restaurants, announced it has added a "Happy Birthday" messaging feature, offering restaurants the ability to send customers a tailored promotion for their celebrations.

The Coffee Bean & Tea Leaf’s largest ad campaign targets Millennials

The Coffee Bean & Tea Leaf has launched its largest advertising campaign in brand history. According to a news release, the new campaign targets Millennials through radio, outdoor, digital video, banner ads and sentiment-driven social media placements with the tagline,...

Pancheros launches redesigned website

Pancheros Mexican Grill announced recently the launch of its new website, www.pancheros.com. This marks the first time Pancheros has overhauled its website since rebranding two years ago. "Pancheros has grown and evolved since our brand’s revamp in 2012 and we...

Manny’s Mediterranean Café launches text ordering option

Manny's Mediterranean Cafe in North Charleston, S.C. has  launched a text ordering option.

SK Planet Slydes into the US with new mobile shopping app

SK Planet Inc., the U.S.-based mobile-commerce subsidiary affiliated with wireless giant SK Telecom, this week announced its beta launch of its touchless, beacon-enabled shopping experience through its Slyde mobile app, according to a press release. Slyde, which consumers can download...

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