Mobile Marketing for Restaurants 101

This report explains why, in our mobile-first age, restaurants need to deploy mobile marketing technology and provides guidance on developing coherent mobile marketing strategies.

Type: Guide

Sponsor:


Service Millennials and Hospitality: The Redefinition of Service

The millennial generation is larger than baby boomers or Gen X. 77% visit a restaurant once a week, and they are expected to spend an average of $3,900 on travel this year alone. Millennials represent a significant opportunity to F&B operators globally.

Type: White Paper

Sponsor: Oracle


Social Media Is Running (Not Ruining) Your Restaurant…Why That’s A Good Thing

Watch the full session video of the opening keynote of the 2016 Restaurant Franchising & Innovation Summit. Speaker: Andrew Gruel, Founder and Head Chef of Slapfish Restaurant Group

Type: Webinar

Sponsor: Restaurant Franchising & Innovation Summit


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FEATURES


For the love of loyalty: How mobile drives customer engagement

Enabling the mobile channel — perhaps through loyalty, ordering, payment or other capabilities — is the next big step for fast casual leaders looking to remain competitive and build customer loyalty.

Panera CEO: Q1 growth proves digital strategy is working

Sales are up 6.2 percent at Panera Bread's nearly 500 company-owned stores thanks to the rollout of the chain's digital operations, ordering and payment system.

Why your loyalty program is failing and how to fix it (Part 1)

In comparison to other industries, hospitality is limping behind in the loyalty stakes, so how exactly have operators gotten themselves into this state of digital despondency?

Dunkin' Donuts loyalty app stirring up trouble for Starbucks?

With the DD Perks Rewards program, guests earn five points for every dollar they spend on qualifying purchases at Dunkin’ Donuts when they pay using an enrolled Dunkin' Donuts Card, either plastic or via the Dunkin' Mobile App.

How Smashburger, Billy Sims BBQ, East Coast Wings get franchisees to be social

Marketers have been touting the benefits of digital marketing for years, but motivating franchisees to carve out time to learn the ropes can be difficult.

At the Summit: Are you embracing the Internet of Things in your franchise?

Everyone seems to be talking about the "Internet of Things," or IOT, but what does that have to do with restaurants?

Wingstop, Pizza Hut, Cici's Pizza execs debate importance of mobile apps

The customer experience at a restaurant is paramount to a restaurant's success. Mobile apps have become increasingly part of that experience, but how important are they?

Slapfish CEO urges Summit attendees to 'make your most annoying customer your best friend'

Slapfish founder Andrew Gruel responds to approximately 30 online reviews daily about his company — regardless of whether they are positive or negative. He believes that strong social media management can reap tremendous benefits and create a stronger base of customers.

Benefits of a technology billfold: Why the mobile wallet is here to stay

There will be more than 200 million mobile-wallet users across the U.S. by the end of 2016.

5 mistakes you're making with your loyalty platform

By carefully vetting loyalty strategies and course correcting to improve results, fast casuals can effectively interact with customers and create experiences that are truly memorable.

5 things to consider before measuring customer behavior via mobile

Mobile interaction allows consumers to engage more naturally at times that are comfortable and appropriate for them and to share their experiences with others unable to be in the same physical location. It also enables deeper and more thoughtful two-way discussions than simple texting would ever invite on its own.

Starbucks, loyalty experts defend changes to rewards program

Many Starbucks fans are angry about the changes and sharing their rage via Twitter, but loyalty platform experts agree that the move was smart for the coffee chain.

Technology: A brand-driver or a necessary evil?

Allowing your guests to view menus, place orders and read nutritional information while at home or on-the-go is paramount. But just because we can, should we always use digital technology?

Researcher: Loyalty platforms a must for millennials

Though monetary value is crucial, millennials can incentivized to maintain loyalty participation through other means.

Panera exec: Payment, mobile innovations achieving major success

Panera's still full throttle in expanding payment strategies to reduce consumer friction points and enhancing the customer experience.

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Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.

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