Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.
Clayton Chan, COO for San Francisco Soup Company, discusses the restaurant chain's use of BLE beacons.
Although mobile and social media marketing have been hot industry topics for the past few years, you can’t have a strong digital showing without first developing a solid marketing campaign. At the 2014 Fast Casual Executive Summit, this panel dissected a variety of campaigns to see why some work and why some don’t.
Eighty percent of Panera's mobile payments came from Apple Pay in Q1 2015. But 80 percent of how much?
In the market for a new mobile POS? Prefer the Windows 8.1 operating system? You've got some new options on the market.
Restaurants are discovering the power of leveraging apps, loyalty programs and games to engage customers and drive traffic.
Instead of exhausting yourself trying to change customer behavior, take the necessary steps to minimize the distractions cell phones can present.
POS kiosks can be essential tools in enabling customers to have a more pleasurable dining experience. But are there certain features restaurant owners and managers should examine when contemplating the addition of this technology?
Local marketing, local sourcing, mobile technologies and customer service initiatives are all expected to move to the front burner in the New Year.
Mobile technology helped brands reduce friction and connect with customers in 2014.