Log onto the tech revolution or get left behind

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Restaurants are opting for fully integrated digital menus, which speed up service, educate customers easily and tap into inventory and POS systems.

FEATURES


Of note on social media: Panda Express 'joy spotting' campaign

An eight-hour social media campaign yielded a 389-percent increase in mentions of the brand on Twitter and a 24-percent increase in followers.

Having a loyalty app will help increase your bottom line

Membership in loyalty programs is growing at a rate of 26.7 percent and loyalty programs can increase a brand’s market share by 20 percent.

MAD Greens maximizing menu boards by integrating social

Lucas Clarke, director of marketing for the Colorado-based salad concept, shares some insights into MAD Greens' integration of digital signage and social media.

Technology, desire to connect with customer drives Buffalo Wild Wings' success

Based on customer research and feedback, Buffalo Wild Wings invested significantly in defining, delivering and enhancing its brand experience using technology.

5 tips to promote upcoming events at your restaurant

Work with local businesses and non-profits to promote your restaurant’s event, tie them to your event theme and encourage a co-sponsorship.

Leveraging mobile payments and customer experience

How does mobile technology fit into the overall customer experience when consumers interact with their favorite brands?

Will the shift from credit cards to mobile payments be good, bad, or neutral?

Will the shift from credit cards to mobile payments be good, bad, or neutral for the restaurant industry?

People don’t just leave bad managers...They also leave bad schedules

Mobile tools help your team plan ahead, and when the schedule finds its way to mobile phones, you can kiss the 'I didn’t know' excuse goodbye.

Prognostication: 2015 menu trends

Beverages, micro-local, crowdsourcing and increased competition from nontraditional foodservice outlets are all expected to shape the restaurant landscape in 2015.

Big brands capture big social media share, but smaller brands get the love

It's no surprise that Chipotle grabs the lions' share of social media attention among top fast casual brands, but smaller, regional eateries inspire the most passion among fans.

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NEWS


Jamba Juice adds electronic gift card

Customers can customize a digital design, personalize a message and digital share a Jamba eGifting electronic gift card.

Syrus Restaurant Information Services adds Android app

Syrus Restaurant Information Services has added an Android app to its restaurant management solutions portfolio to complement its already existing iOS app. According to a news release, the app offers restaurant operators with historical and real-time information on store performance...

Firebirds Wood Fired Grill launches new website

Firebirds' new site includes streamlined reservations, click-to-call capabilities, directions, simplified gift card ordering and location-specific content.

Maui Wowi Hawaiian rolls out Cyber Monday deal

Customers who order online using the promo code "CYBER" will get nearly half off.

Square launches free POS app

The cloud-based point-of-sale solution tracks sales and manages items and inventory.

NRA, SBA encouraging shoppers to #DineSmall on Nov. 29

The partnership will encourage shoppers to patronize local restaurants while shopping on Small Business Saturday.

ChowNow partners with Yelp for online ordering

Online ordering and marketing platform ChowNow now integrates with the Yelp Transaction Platform to allow restaurants to take orders directly from their Yelp business page.

Chipotle launches mobile job application platform

More than 5,000 have submitted applications via Chipotle's recently-launched mobile application program.

30% of holiday shoppers plan to pay with mobile wallet

More than 40 percent of holiday shoppers intend to use mobile payments at coffee shops and fast food restaurants.

Panda Express on the lookout for 'joy'

Panda Express focusing on 'joy' during Thanksgiving season with social media promotion.

Pei Wei adds crunch to sushi offerings

The Teriyaki and Wasabi Sushi Crunch rolls are topped with crunchy tempura flakes.

Starbucks offers wireless device charging stations

Customers can place compatible devices on designated 'Powermat Spots' and charge them wirelessly.

LivingSocial adds communication platform for merchants

LivingSocial has launched Connect, a communications toolkit for merchants to engage and build relationships with customers acquired through its platform. According to a news release, with the addition of the Connect features to LivingSocial’s Merchant Center, businesses can now: Personalize...

Mobile payments present opportunity for brands to engage customers

Now that Apple Pay is here, marketers have to figure out what to do with it. While mobile payments will likely be a good thing, there's a lot of potential value for customers and brands beyond the transaction.

Newk’s Eatery launches online ordering

Guests can now place their orders online, then pick up at Newk's Grab N'Go entrances.

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Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.