Rearview 2014: Mobile helps brands reduce friction, stay connected

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Mobile technology helped brands reduce friction and connect with customers in 2014.

FEATURES


Rearview 2014: Millennials take the wheel

As more and more of their contemporaries move into leadership roles, millennials are moving from the passenger side to the driver's seat.

Competition for talent among hot trends for employers in 2015

The upswing in the economy means competition for talent will heat up in 2015. That means employers need to up their game when it comes to attracting and retaining the best team members.

Digital strategy produces 119% jump in Tijuana Flats' online ordering

A simplified website, local SEO optimization, Pandora ads and special events for bloggers helped lift sales and drive traffic to Tijuana Flats stores.

Log onto the tech revolution or get left behind

Restaurants are opting for fully integrated digital menus, which speed up service, educate customers easily and tap into inventory and POS systems.

Of note on social media: Panda Express 'joy spotting' campaign

An eight-hour social media campaign yielded a 389-percent increase in mentions of the brand on Twitter and a 24-percent increase in followers.

Having a loyalty app will help increase your bottom line

Membership in loyalty programs is growing at a rate of 26.7 percent and loyalty programs can increase a brand’s market share by 20 percent.

MAD Greens maximizing menu boards by integrating social

Lucas Clarke, director of marketing for the Colorado-based salad concept, shares some insights into MAD Greens' integration of digital signage and social media.

Technology, desire to connect with customer drives Buffalo Wild Wings' success

Based on customer research and feedback, Buffalo Wild Wings invested significantly in defining, delivering and enhancing its brand experience using technology.

5 tips to promote upcoming events at your restaurant

Work with local businesses and non-profits to promote your restaurant’s event, tie them to your event theme and encourage a co-sponsorship.

Leveraging mobile payments and customer experience

How does mobile technology fit into the overall customer experience when consumers interact with their favorite brands?

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NEWS


bogopogo launches restaurant mobile coupon plan

bogopogo has launched its FRAMPLE (Free + Sample) plan, providing free mobile coupon access to all restaurants across the US and allowing them to promote their best restaurant deal. "This changes everything. Now every restaurant in America can communicate their...

OrderUp adds AOL veteran to executive team

Baltimore-based OrderUp has hired former AOL SVP of Corporate Development Michael Smith as its new VP of Corporate and Business Development. The move will support OrderUp's growth. According to a news release, OrderUp's order and delivery volume has recently increased...

Snagajob launches video job application feature

Snagajob has released its free app for iOS and Android, designed to make the job posting/hiring process easier by using a smartphone’s or tablet’s video, photo and GPS technology. Employers can currently post jobs for free via the app’s free...

Healthy Dining adds tech execs to support growth

California-based Healthy Dining has added two information technology professionals to help the company's growth. Steve Palmer and Alex Kang will further the development of Healthy Dining’s new software and digital platforms. Additionally, the team will develop new software applications designed...

ChowNow adds Apple Pay platform

Company claims to be the first online ordering system to offer the new payment technology.

NCR Silver POS integrates LevelUp's payment platform

The NCR Silver POS system for small businesses has been integrated with LevelUp's mobile payment and payment platform. According to an announcement from the companies, the integration was made to provide small businesses – primarily fast casual restaurants – with...

Researchers use text-mining software to predict success, failure of DC restaurants

The computer-assisted text analysis was more accurate at predicting restaurants' demise than ratings alone (although it is most powerful when used in combination with numerical ratings).

sweetFrog invites choirs to 'Deck the Halls' for video postcard

A video montage of choirs performing the holiday favorite ‘Deck The Halls’ will be created for release on social media.

Interactive Customer Experience Summit coming to Chicago in June

The conference will focus on technologies such as digital signage, self-service kiosks, mobile and tablets, as well as emerging technologies like beacons, virtual assistants and augmented reality.

LevelUp introduces gift cards

LevelUp has announced the introduction of gift cards into its mobile payment ecosystem. LevelUp's gift cards are seamelessly integrated with the company's existing platform and available at its 14,000 merchants and nearly 2 million users. With the introduction, LevelUp merchants...

Edible Arrangements' founder launches technology company

Tariq Farid, founder and CEO of Edible Arrangements, announced the launch of a new technology company, Naranga. According to a news release, Naranga offers software solutions designed to help franchise companies and small businesses take advantage of emerging technologies to...

Dining app expands mobile ordering platform across all foodservice markets

Toronto-based maegan, a mobile ordering and payment platform, is now available for use across all food and beverage service markets, including hospitals, stadiums, hotels and food courts. "Mobile ordering is traditionally associated with restaurants, but we wanted to bring this...

ShopKeep launches new ecommerce site

ShopKeep, a cloud-based small business technology provider, today unveiled its new ecommerce site, shop.shopkeep.com. To celebrate the launch, ShopKeep is giving new customers a free credit card reader that supports Apple Pay and chip cards. According to the company, the...

New app gives customers menu, nutritional info across brands

App users can to view detailed nutrition information for each entree and search for selections that meet specific dietary requirements.

Baskin-Robbins, DQ, Taco Bell among creative finalists for the year

Ace Metrix has announced its 2014 Brand of the Year Watch List, its finalists of brands with the top-performing creative. Winners will be announced Jan.

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Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.