Apple Pay's impact on restaurant loyalty marketing

.

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

FEATURES


What's ahead for Wingstop? Mobile payment

Wingstop is heavily invested in social media for engaging customers and driving sales. The next step: mobile payments.

Why restaurants should embrace mobile payment with iPhone 6 and PassBook

By combining NFC with finger touch recognition technology, Apple is able to offer NFC payment securely inside PassBook, making PassBook more relevant than ever.

iPhone mobile payment option opens up opportunity for marketers

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

Panera ready for Apple Pay

Panera Bread will be among the first to accept Apple Pay when it rolls out in a few weeks.

Summit will help fast casual restaurants 'think mobile first'

CONNECT Mobile Innovation Summit coming up Aug. 18-20 will feature the CEOs of Firehouse Subs and McAlister's Deli.

LevelUp's new StartUp program aimed at limited-service restaurants

Consumers don't become comfortable making mobile payments until their third transaction.

How restaurants can use technology to influence customer trigger points

A mobile strategy is about getting data from your customers while at the same time giving them a genuine value-add.

For the restaurant industry, mobile payments move into critical mass phase

Finding a good partner and testing are critical, as the mobile app is an extension of your brand.

Restaurant execs share successful mobile campaign stories

Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.

3 reasons why the Starbucks app would fail at your restaurant

Without mobile ordering, customers only seem to care about mobile payment if you give them free coffee.

See More »

NEWS


Starbucks, Dunkin' rank high for digital gifting experience

RSR Research today released results of its fourth benchmarking study on the digital gifting industry, "Digital Gift Cards: Rewriting the Gifting Rules in the Omni-Channel Age." According to a news release, the study evaluates the gifting experiences of the nation's...

Smoothie King adopts iPad POS systemwide

With more than 700 restaurants, Revel Systems says Smoothie King's iPad-based POS deployment is the largest to date.

Lavu iPad POS advances localized solutions for European restaurants

Lavu is aiming to strengthen its European reach by adding hardware integrations, support and partnerships.

Fresh To Order rolls out new loyalty, payment app

Fresh to Order will accept Apple Pay, Google Wallet starting in 2015.

Starbucks redesigns Android app

Starbucks has redesigned its Android app, adding several new features.

Digital cash platform now available at Canadian food truck business

British Columbia-based DougiedogDinerTruck has deployed nTrust, a digital cash platform that launched in Canada via Cloud Money. With the launch of nTrust's new mobile app on iTunes and Google Play, the Dougiedog food truck is now offering digital payment capabilities...

Blue Lemon will open new store, launch app

Blue Lemon will open its fifth location in five years and will launch a new payment and loyalty app.

Former FBI executive assistant director to keynote ATM & Mobile Innovation Summit

A former FBI executive assistant director is on tap to demonstrate vulnerabilities in banking and payments at the upcoming event in Washington, D.C.

MyCheck's full integration with POSitouch aimed at restaurants

MyCheck has announced a complete integration into POSitouch point-of-sale software for quick-service and full-service restaurants. According to a news release, the MyCheck install onto POSitouch systems is done remotely and involves the implementation of a button straight onto the payment...

LevelUp intros physical and digital gift cards

Mobile payments company LevelUp today announced the launch of a gift card feature, according to a press release. Businesses can enroll in the program starting today.

Fresh To Order intros mobile payments, loyalty app

Fresh To Order has introduced a new mobile app that allows guests to pay for their meals and earn rewards. The Fresh To Order App is now available through the Apple App Store and Google Play for iOS and Android platforms. For a limited time, guests can get a $3 credit at sign-up and earn an additional $2 credit by referring a friend.

Blazing Onion Burger partners with eTouchMenu for order and payment app

Blazing Onion Burger will partner with eTouchMenu to launch an iPad app for guest-initiated order and payment. "We have been searching for a company that will work with us on our vision," Blazing Onion CEO David Jones said in a...

Jamba Juice gives away millionth beverage to Isis mobile wallet user

Jamba Juice announced that it recently gave away its millionth free beverage to an Isis mobile wallet user. Consumers who download the free Isis Mobile Wallet app on their smartphone could receive one small smoothie or 12 oz. juice per day at any participating U.S.

Cardfree, Xpient form omnichannel partnership for restaurant customers

Cardfree, a mobile commerce provider, has announced its partnership with Xpient Solutions, a POS and technology provider used by 17 top QSR brands. According to a news release, the companies will offer omnichannel, end-to-end services for restaurants, including CRM, loyalty,...

Tanjerine launches ordering, entertainment and payment tablet platform

TouchTunes subsidiary Tanjarine announced today the launch of its integrated tabletop ordering, entertainment and pay-at-the-table solution. "Restaurants are seeing significant benefits from tablet solutions, and large chains have begun deploying them across the country. Until now, there hasn't been a...

See More »

Topic Center Sponsored by:



New mobile payments technology and applications are being deployed daily throughout the world. Stay on top of all the latest trends at MobilePaymentsToday.com.