Four reasons digital screens are more than menu boards

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Engaging digital signage can be a key differentiator in the customer experience by educating guests about menu items, driving craving, reducing perceived wait times, and more.

FEATURES


Panasonic bets on growth of drive-thru digital menu boards

Because of the heavy traffic volume at the drive-thru, Panasonic's Jeff Pinc said the industry is in the beginning stages of wide adoption of outdoor digital displays.

A confluence of factors pushing digital signage into the mainstream [infographic]

Such technology decreases a customer's perceived wait time by up to 40 percent.

Doing digital signage right

The retail food industry depends on suggestive selling and upselling, according to restaurant franchisee and digital signage provider Ernest Koury, and when you have disinterested employees, no one is there to protect your brand. Digital signage mitigates the impact of undertrained or overwhelmed front line employees.

Putting customers in the driver's seat: Which Wich adds drive-thru

Driven by a desire to serve his customers, franchisee adds drive-thru to his fast casual sandwich restaurant.

Video walls, drive-thru kiosks hot menu items at NRA14

Digital signage video walls and touchscreen self-order drive-thru kiosks were among the technology highlights at this year's National Restaurant Association show.

What Panera 2.0 means for all operators

Panera 2.0 is two new customer experiences in one.

Why Bruegger's launched a new design, menu

Along with the new physical design, the chain has updated its logo, point-of-purchase materials, to-go packaging and is now in the process of updating the catering packaging.

Digital signage provides ambiance and marketing enhancements

Fast Casual Executive Summit panelists share their quick ROI stories from installing digital menu boards.

Commentary: What you can learn from Panera's 'hidden menu'

Does having a secret menu make sense? The answer is, possibly.

How to choose the right mobile marketing platform

Mobile marketing execs explain why their platforms are the best option to run your loyalty programs.

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NEWS


Juice It Up! refreshes menu

Updates include new menu items and new menu boards system-wide.

Uncle Maddio's rolls out fall Panini menu

Uncle Maddio's Pizza Joint is now featuring hot toasted sandwiches, despite August being National Panini Month, opting for cooler weather to promote the limited-time Panini menu.

Wand Corp. launches new marketing software features

Wand Corp. has launched two new features to help users better customize in-store marketing and sales efforts.

Slim Chickens selects Delphi’s technology platform

Delphi Display Systems Inc. announced that Slim Chickens has installed Delphi’s Insight technology platform for its newest store opening in Fayetteville, Ark.

Bibigo reopening updated LA-area restaurant

Bibigo announced plans to reopen its revamped Century City Mall location on June 25. "In an effort to enhance the customer experience and help people discover the distinct flavors of Korean cuisine, our Bibigo location at Century City Mall has...

Inaugural Tortilla Ranch fast casual restaurant opens with digital menu boards

Next Digital Signage Solutions, a division of Cinema Scene Marketing, recently announced the completion of its first digital menu board installation with Tortilla Ranch Mexican Grill, which is scheduled to open today in Overland Park, Kansas. "NextDSS has a proven...

Two Chicago fast casuals install digital menu boards

Market Thyme and Market Creations, two fast casuals based in Chicago, have completed digital upgrade projects that included an installation of dynamic digital menu boards across all locations, according to a company press release. As one of the fastest growing...

Delphi pilots digital menu system

Delphi Display Systems Inc. has announced that multiple national restaurant brands will be piloting its Insight Engage Indoor Digital Menu System in locations around the country. Delphi's Insight Engage software platform allows restaurant operators to drive sales via an adaptive...

AOPEN intros nTAKE to ease digital menu board deployments

Addressing the problems of purchasing separate components and challenging IT to figure out how to make it work together, AOPEN today announced nTAKE, a complete digital menu board solution. The nTAKE solutions has with the ability to connect up to...

SmartAVI releases new digital menu solution

SmartAVI, a provider of audio/visual signal management solutions, introduced the DigiMenu-Pro, an all-in-one menu solution targeted at restaurants, cafes and other foodservice venues. According to a release, the plug-and-play product features a small hardware box with an HDMI output and...

Signagelive showcasing plug-and-play DMB app at innovation expo

Signagelive, a global technology company that specializes in developing cloud-based digital signage solutions, is presenting its plug-and-play digital menu board application at the Takeaway Innovation Expo Nov. 28-29 in London. According to a company news release, the application was developed...

Senators introduce bill for more flexible menu labeling regulations

The American Pizza Community has announced its support for bipartisan Senate legislation introduced last week by Senators Roy Blunt (R-MO) and Angus King (I-ME). The Common Sense Nutrition Disclosure Act of 2013 (S.1756) makes changes to the menu labeling requirements...

Famous Wok stirs up digital menu boards

The Famous Wok family of restaurants is set to begin rolling out digital signage menu boards from E Display Inc. to its locations across the U.S.

Salsarita's gets on board with DMBs

Salsarita's has successfully rolled out a digital menu board solution in 46 stores, according to a company press release, which also that said WAND Corporation was the chain's supplier. "The full-motion, high-impact content that WAND's creative team designed grabbed us...

CaliBurger launches techy in-store experience

CaliBurger has fully launched the "Premium Cali Eco-system" in its company-owned and franchised restaurants, according to a company press release. This type of in-store and online branding is on the cutting edge of content marketing, said John Miller, chairman of...

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As restaurant operators adapt to changing times, many are turning to digital menu boards as a way to promote their offerings.

Digital menu boards allow restaurant operators to: Incorporate full-motion video into their menu display, instantly update content to account for last-minute product changes, make changes and update prices for a single location or multiple locations, from anywhere in the world.

Visit the NEC company showcase to learn how you can take advantage of their full line of digital menu board solutions.