Digital Menu Boards 101

We've all heard about the promise of digital menu boards. Here are some things to know when it comes to getting the most from a digital menu-board deployment.

Type: Guide

Sponsor: NEC Display Solutions


The Benefits of Digital Signage in Fast Casual Restaurants

With menu-labeling regulations on the horizon, digital menu boards may be the best option for managing change.

Type: White Paper

Sponsor: NEC Display Solutions


Best Practices for Digital Signage Placement in Fast Casual Restaurants

Digital signage can be a key differentiator for operators in the fast casual segment. Learn how to use it most effectively.

Type: White Paper

Sponsor: NEC Display Solutions


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FEATURES


Pei Wei CMO opens up about chain's growth spurt

Fueling the growth is a new loyalty campaign, a more customizable menu, a localized restaurant marketing program and a refresh of some of the chain's older buildings.

Technology: A brand-driver or a necessary evil?

Allowing your guests to view menus, place orders and read nutritional information while at home or on-the-go is paramount. But just because we can, should we always use digital technology?

Food fight on Capitol Hill: A breakdown of the Common Sense Nutrition Disclosure Act

Betsy Craig describes eight ways menu-labeling guidelines will change if HR 2017 becomes a law.

WAND Digital Menu Board Install at Broadcom

Watch the magic unfold as WAND installs digital menu boards at Broadcom.

WAND Digital Menus at Excalibur Vegas

See how WAND digitized the entire food court at Excalibur Hotel and Casino in Las Vegas with Digital Menu Boards.

WAND Digital Menu Boards - Award Winning Creative

Check out some of the best work from WAND's Digital Menu Boards award-winning creative services team. From succulent chicken to mouth-watering burgers, WAND's creative team works hard to create amazing Digital Menu Boards that increase average ticket size and incite last-minute purchases.

How to lead your brand into menu labeling

Now that menu labeling has passed and everyone knows the rules and expectations, it is important to address the best way restaurant leadership should handle nutritional analysis.

Make every year count

At the start of 2014, I was heavily anticipating the final FDA menu labeling regulations and its subsequent impact on the restaurant industry. While it took longer than expected for the FDA to make its ruling, I am thrilled that...

Bigger isn't always better: the case for limited menus

Limited menus for QSRs and fast casual restaurants have financial and operational benefits.

The wait is over: FDA issues final menu labeling regulations

The FDA's 395-page document includes menu labeling by the slice, not the whole pizza, a ruling applauded by the restaurant industry.

MAD Greens maximizing menu boards by integrating social

Lucas Clarke, director of marketing for the Colorado-based salad concept, shares some insights into MAD Greens' integration of digital signage and social media.

Four reasons digital screens are more than menu boards

Engaging digital signage can be a key differentiator in the customer experience by educating guests about menu items, driving craving, reducing perceived wait times, and more.

Panasonic bets on growth of drive-thru digital menu boards

Because of the heavy traffic volume at the drive-thru, Panasonic's Jeff Pinc said the industry is in the beginning stages of wide adoption of outdoor digital displays.

A confluence of factors pushing digital signage into the mainstream [infographic]

Such technology decreases a customer's perceived wait time by up to 40 percent.

Doing digital signage right

The retail food industry depends on suggestive selling and upselling, according to restaurant franchisee and digital signage provider Ernest Koury, and when you have disinterested employees, no one is there to protect your brand. Digital signage mitigates the impact of undertrained or overwhelmed front line employees.

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As restaurant operators adapt to changing times, many are turning to digital menu boards as a way to promote their offerings.

Digital menu boards allow restaurant operators to: Incorporate full-motion video into their menu display, instantly update content to account for last-minute product changes, make changes and update prices for a single location or multiple locations, from anywhere in the world.

Visit the NEC company showcase to learn how you can take advantage of their full line of digital menu board solutions.


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