Maximize the Franchisee/ Franchisor Relationship with Localized Marketing Tools

Franchisors want to maintain control of their brands, while franchisees often want to add a personal touch and a local feel to their marketing materials. Those viewpoints can work together to get the most out of an operation.

Type: White Paper

Sponsor: Visualogistix


Outdoor Digital Displays: The Next Iteration of Digital Signage

Digital signage in the restaurant industry is fast becoming the rule rather than the exception. Many brands have updated their digital menu boards in-store, and the next iteration — outdoor digital displays — is well underway.

Type: White Paper

Sponsor: HyperActive Technologies


5 Reasons Your Restaurant Isn’t Attracting Millennials

If you work in the limited service restaurant industry, you know how fierce the competition is, especially for millennials.

Type: White Paper

Sponsor: WAND Corporation


WEBINAR: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies

Mobile advertising, marketing and media are entering a new era of growth, spurred by increased consumer usage of mobile devices for media, content consumption and engagement with shopping, promotions, advertising and marketing.

Type: Webinar

Sponsor: Code Broker


Social Media Is Running (Not Ruining) Your Restaurant…Why That’s A Good Thing

Watch the full session video of the opening keynote of the 2016 Restaurant Franchising & Innovation Summit. Speaker: Andrew Gruel, Founder and Head Chef of Slapfish Restaurant Group

Type: Webinar

Sponsor: Restaurant Franchising & Innovation Summit


The Digital Signage Pot of Gold for Commercial Integrators

Digital signage has found its place in providing business value. The digitization of the marketplace is pushing enduser enterprises to invest in the technology. Consumers expect dynamic yet personalized information delivery, prompting business to reexamine how they’re communicating with and marketing to their audience.

Type: White Paper

Sponsor: Mvix


Restaurant Background Music for Every Mood

The perfect background music can help you set the stage for the ideal customer experience, which is why successful food establishments put so much time and effort into playlist selection. In this white paper you will find, essential elements to consider when making decisions about your restaurant background music.

Type: White Paper

Sponsor: Mood Media


Best practices: Maintaining a cohesive brand across franchises

Brand consistency is the foundation of all franchises. Developing company-wide brand strategies is key to protecting the brand’s image which creates value for consumers and the franchisees.

Type: White Paper

Sponsor: Visualogistix


The Gravitational Pull of Fast Casual

This paper takes a closer look at how changing consumer sentiments and expectations gave rise to the star that is fast casual, and how it continues siphoning market share away from quick service and casual dining.

Type: Guide

Sponsor: Long Range Systems


Digital Display Technology: An Introduction to Digital Signage

Digital signage is a viable and effective communications tool, but companies taking the first step in signage deployment will be much more successful on the playing field if they understand the basics of what digital media is and how it operates. Learn the basics of digital signage and how to make it most effective.

Type: Guide

Sponsor: LG Electronics USA, Inc.


Creating the Fast Casual Experience with Digital Signage

The increased emphasis on food quality and reduced emphasis on fast food is providing an opportunity for fast casual brands to tell their story. Download this white paper brought to you by Scala, Inc.

Type: White Paper

Sponsor: Scala


Mood+Wendy's

DavCo restaurant owners struggled to offer their dine-in guests quality televised entertainment, and they weren’t receiving adequate support to address this issue. DavCo approached Mood seeking a digital signage solution that would enable them to provide family-friendly entertainment, self-advertise, and promote their local community partners.

Type: Case Study

Sponsor: Mood Media



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