LOYALTY PROGRAMS AND MOBILE TECHNOLOGY: Reward Your Customers

Over the past few years, loyalty programs have become an increasingly vital marketing tool for businesses. While attracting new customers through advertising has always been a core element of the marketing mix, efforts to retain customers are equally important.

Type: White Paper

Sponsor: Revel Systems


From the Pros: 5 Companies With Loyalty Programs That Actually Work

We’ve all heard marketing strategists and brand managers wax poetic about the merits of Starbucks and Panera Bread when it comes to the loyalty game. Who’s making the biggest splash right now? Here, we take a look at five companies with their eyes on the prize.

Type: White Paper

Sponsor: FiveStars Loyalty


Data: Bring It!

How can merchants leverage the most available data they generate – data about what they sell – to engage and communicate more effectively with customers? Why should merchants bother? How do they start? And how would they know it was working?

Type: White Paper

Sponsor: CARDFREE


Best-Kept Secrets: The 5 Things That Really Keep Customers Coming Back

Use these tips to add value to your customer interactions, and you’ll be singing the loyalty song in no time.

Type: White Paper

Sponsor: FiveStars Loyalty


15 Reasons Your Customers Might Be Jumping Ship

Are you noticing your small business’s foot traffic beginning to dwindle? Are you losing customers who used to be regulars? We know 15 reasons why this may be happening.

Type: White Paper

Sponsor: FiveStars Loyalty


The Why & How of Choosing the Right Restaurant Loyalty Program

Consumers increasingly use mobile devices to make dining decisions. Offering a run of the mill paper loyalty program won’t cut it anymore.

Type: White Paper

Sponsor: FiveStars Loyalty


The Top 10 Marketing Concepts You Should Know For Your Small Business

Handling all the marketing for your small business? Not sure where to start? We've got the top 10 things to get you on the right track.

Type: White Paper

Sponsor: FiveStars Loyalty


The Ultimate Guide to Customer Loyalty Success

On average, 50%-60% of new customers don't come back. Small businesses aren't the only ones with this problem. Even reputable chains have issues. This is why a focus on customer loyalty is so crucial. Which customers are you focusing on?

Type: Guide

Sponsor: FiveStars Loyalty


5 Customer Loyalty Program Upgrades You Can Implement Today

Turn one-off customers into valuable repeat purchasers beyond the typical "buy 5 get one free."

Type: White Paper

Sponsor: FiveStars Loyalty


Email is Dead: A Simple Guide to Text Message Marketing

Experts agree that loyalty is the most effective and highest return marketing. Loyalty marketing is more relevant today than it has ever been. Loyalty marketing ROI is traditionally driven by increasing visits, spend, and response to promotions

Type: White Paper

Sponsor: FiveStars Loyalty


6 Steps to Win the Customer Loyalty Marathon

When chatting with small business owners, these are the things we hear most often. We all want and need new customers, but they are expensive to get. However, there is a golden opportunity that some businesses haven't realized is right in front of their noses: their current loyal customers!

Type: White Paper

Sponsor: FiveStars Loyalty


5 Reasons You Should Be Obsessing Over Customer Loyalty

Stop focusing on getting new customers and realize your existing customers are the ones keeping you in business.

Type: White Paper

Sponsor: FiveStars Loyalty



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