From the Pros: 5 Companies With Loyalty Programs That Actually Work

We’ve all heard marketing strategists and brand managers wax poetic about the merits of Starbucks and Panera Bread when it comes to the loyalty game. Who’s making the biggest splash right now? Here, we take a look at five companies with their eyes on the prize.

FEATURES


Apple Pay's impact on restaurant loyalty marketing

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

iPhone mobile payment option opens up opportunity for marketers

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

New beverages, food give Starbucks a lift in Q3

Food sales drove two points of comp growth in the U.S., and the breakfast sandwich platform surged 40 percent.

Mobile CRM is a game changer that puts every restaurant on an even playing field

Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.

Schlotzsky's cracks top five in app store restaurant category

Loyalty app is the centerpiece of Schlotzsky's effort to connect with Millennials.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

Reward and loyalty programs for your catering customers

Provide your customers with the option to select which program they prefer.

Restaurant insiders highlight the latest mobile ordering, loyalty trends

Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.

3 reasons why the Starbucks app would fail at your restaurant

Without mobile ordering, customers only seem to care about mobile payment if you give them free coffee.

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NEWS


Starbucks, Dunkin' rank high for digital gifting experience

RSR Research today released results of its fourth benchmarking study on the digital gifting industry, "Digital Gift Cards: Rewriting the Gifting Rules in the Omni-Channel Age." According to a news release, the study evaluates the gifting experiences of the nation's...

Fresh To Order rolls out new loyalty, payment app

Fresh to Order will accept Apple Pay, Google Wallet starting in 2015.

Punchh launches mobile rewards app for Grillsmith Restaurants

The branded GrillSmith loyalty program allows guests to collect and redeem rewards.

Beanstalk Data announces strategic partnership with Olo

The partnership brings together Beanstalk's SaaS platform and Olo's digital ordering.

Webinar will explore why millennials are dining out less

Dan Santy, president of Santy Integrated, and Adam Pierno, director of Brand Strategy and Planning, will share their insights into how millennials decide what and where to eat during a webinar scheduled Sept. 23.

Deli meat supplier launches loyalty program

Supplier Norbest Inc. recently announced the launch of a new loyalty program for customers that allows customers to earn points on qualifying products and redeem points for merchandise.

Starbucks' loyalty program now reminds customers to claim rewards

Starbucks wants to make sure customers never forget to claim one of its loyalty rewards again. Based on suggestions from customers, My Starbucks Rewards members will now receive a nudge via email, reminding them to claim rewards before they expire....

Fresh To Order intros mobile payments, loyalty app

Fresh To Order has introduced a new mobile app that allows guests to pay for their meals and earn rewards. The Fresh To Order App is now available through the Apple App Store and Google Play for iOS and Android platforms. For a limited time, guests can get a $3 credit at sign-up and earn an additional $2 credit by referring a friend.

Jamba Juice's loyalty program hits 1 million

Jamba Juice's consumer loyalty program surpassed its 1 million member mark on July 17. The Jamba Insider Rewards loyalty program, which launched five months ago, was developed in partnership with Spendgo. Consumers take advantage of the loyalty program by entering their phone number into a terminal at the register.

Agilysys expands restaurant solution to include loyalty, payment gateway

Agilysys Inc., a provider of IT and hospitality software and services, announced it has expanded its rGuest product offering to include solutions for online dining reservations, table management, loyalty and a Point-to-Point Encryption payment gateway. According to a news release,...

Austin Dickey's Barbecue Pit set to celebrate Customer Appreciation Day

Dickey's Barbecue Pit at 11416 North FM 620 in Austin, Texas, will host Customer Appreciation Day on July 12. Customers will be offered a 10-percent discount and $2 pulled pork barbecue sandwiches will be offered all day, along with merchandise...

Pollo Tropical launches Beach Break Happy Hour promotion

Pollo Tropical announced this week it is launching a new "Beach Break Happy Hour" promotion. Now through Sept.

Schlotzsky’s new loyalty app features friend-referral rewards

Schlotzsky’s has launched its Lotz4Me Guest Rewards mobile app nationwide. The company said in a news release that it is the first platform in the fast casual segment to feature digital loyalty that allows users to refer friends and earn rewards when those friends download the app and make a purchase.

Paytronix launches rewards solution for multiunit chains

Paytronix Systems Inc. has introduced its new EXPRESS Pilots program designed specifically to help restaurant and retail chains create and deploy a new rewards program. According to a news release, EXPRESS Pilots leverages Paytronix’s out-of-the box features so chains can...

Schlotzsky’s launches new campaign through mobile loyalty app

Schlotzsky’s has launched a new campaign to encourage fans to download its new Lotz4Me Guest Rewards mobile app. The campaign follows John S.

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