5 Reasons You Should Be Obsessing Over Customer Loyalty

Stop focusing on getting new customers and realize your existing customers are the ones keeping you in business.

Type: White Paper

Sponsor: FiveStars Loyalty


The Ultimate Guide to Customer Loyalty Success

On average, 50%-60% of new customers don't come back. Small businesses aren't the only ones with this problem. Even reputable chains have issues. This is why a focus on customer loyalty is so crucial. Which customers are you focusing on?

Type: Guide

Sponsor: FiveStars Loyalty


Data: Bring It!

How can merchants leverage the most available data they generate – data about what they sell – to engage and communicate more effectively with customers? Why should merchants bother? How do they start? And how would they know it was working?

Type: White Paper

Sponsor: CARDFREE


See More »

FEATURES


Panera exec: Payment, mobile innovations achieving major success

Panera's still full throttle in expanding payment strategies to reduce consumer friction points and enhancing the customer experience.

Living the brand: How &pizza CEO has inspired customers to wear its logo forever

&pizza is the name of the Washington, D.C.-based pizzeria co-founded by Michael Lastoria and Steve Salis in July 2012. Since then, it's expanded to 13 locations in the D.C. area and spreading its four core values — celebrate oneness, make it personal, keep it fresh and elevate everything — as it goes.

10 fresh restaurant marketing ideas for 2016

Today there are marketing techniques that won't break the bank and will help you save time. Use these restaurant marketing ideas to take your business to the next level in 2016.

Building the brand culture: It’s all about empowering employees

Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.

Going beyond the discount with new approaches to spur brand loyalty

Fast casual operators want to reward guests with more than food. There are new loyalty program trends to attract new customers, boost revenues and provide memorable experiences for guests.

Email marketing is far from a dead marketing tool

Email is ubiquitous personally and professionally, which means email marketing is far from dead.

6 dos and don’ts of successful loyalty programs

Loyalty programs are a standard form of marketing in restaurants these days, whether they’re done digitally or via old-fashioned punch cards. All programs are not created equally, however, which is why it’s important for restaurateurs to ensure they are getting the most out of loyalty programs.

The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

Why Jersey Mike's added ordering and payments to their mobile app

Rich Hope, CMO of Jersey Mike's Subs, talks about the restaurant chain's mobile app.

BJ's Restaurants exec discusses benefits of chain's mobile app

Tim Hackbardt, VP of Marketing for BJ's Restaurants, talks about the many ways the chain's mobile app improves the customer experience.

Building loyalty with mobile: Where to start?

Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.

San Francisco Soup Company executive discusses the restaurant's use of BLE beacons

Clayton Chan, COO for San Francisco Soup Company, discusses the restaurant chain's use of BLE beacons.

How did Apple Pay perform in its first quarter?

Eighty percent of Panera's mobile payments came from Apple Pay in Q1 2015. But 80 percent of how much?

How restaurants are using gamification to increase engagement in loyalty apps

Restaurants are discovering the power of leveraging apps, loyalty programs and games to engage customers and drive traffic.

How to choose the best rewards for your loyalty program

It's important to set the minimum purchase amount at a reasonable level so customers don’t get frustrated that they are never earning punches and thus feel like it’s not worth trying.

See More »

Loyalty Programs and systems on Fast Casual.

NEWS