Mobile CRM is a game changer that puts every restaurant on an even playing field

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Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.

FEATURES


Schlotzsky's cracks top five in app store restaurant category

Loyalty app is the centerpiece of Schlotzsky's effort to connect with Millennials.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

Reward and loyalty programs for your catering customers

Provide your customers with the option to select which program they prefer.

Restaurant insiders highlight the latest mobile ordering, loyalty trends

Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.

3 reasons why the Starbucks app would fail at your restaurant

Without mobile ordering, customers only seem to care about mobile payment if you give them free coffee.

FCES panel: Ready or not, mobile payments are coming

Mobile payments provide the ability to more personally interact with your guests, and gain more data about their habits.

Game on: How restaurants can power up loyalty strategy

Loyalty gaming must be fun and simple, with rewards that link back to genuine in-restaurant experiences.

A good loyalty program will bring back customers

Rewards Network's Megan Flynn discusses how important it is for restaurants to utilize a loyalty program that not only goes after new customers but also keeps old ones coming back. The company uses email, mobile apps, texts and one-to-one communication to attract and retain customers. 

Why Millennials expect to be engaged via mobile

Sastry Penumarthy, with Punchh, talked at NRA about how important it is for restaurants to engage customers via mobile.  

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NEWS


Agilysys expands restaurant solution to include loyalty, payment gateway

Agilysys Inc., a provider of IT and hospitality software and services, announced it has expanded its rGuest product offering to include solutions for online dining reservations, table management, loyalty and a Point-to-Point Encryption payment gateway. According to a news release,...

Austin Dickey's Barbecue Pit set to celebrate Customer Appreciation Day

Dickey's Barbecue Pit at 11416 North FM 620 in Austin, Texas, will host Customer Appreciation Day on July 12. Customers will be offered a 10-percent discount and $2 pulled pork barbecue sandwiches will be offered all day, along with merchandise...

Pollo Tropical launches Beach Break Happy Hour promotion

Pollo Tropical announced this week it is launching a new "Beach Break Happy Hour" promotion. Now through Sept.

Schlotzsky’s new loyalty app features friend-referral rewards

Schlotzsky’s has launched its Lotz4Me Guest Rewards mobile app nationwide. The company said in a news release that it is the first platform in the fast casual segment to feature digital loyalty that allows users to refer friends and earn rewards when those friends download the app and make a purchase.

Paytronix launches rewards solution for multiunit chains

Paytronix Systems Inc. has introduced its new EXPRESS Pilots program designed specifically to help restaurant and retail chains create and deploy a new rewards program. According to a news release, EXPRESS Pilots leverages Paytronix’s out-of-the box features so chains can...

Schlotzsky’s launches new campaign through mobile loyalty app

Schlotzsky’s has launched a new campaign to encourage fans to download its new Lotz4Me Guest Rewards mobile app. The campaign follows John S.

Wahoo’s Fish Taco guest counts up from loyalty mobile app launch

Wahoo’s Fish Taco announced that its guest count has increased since the rollout of its CircleShout-built mobile loyalty app. According to a news release, since instituting the mobile app at all of its company-owned locations, the company has seen more...

How to craft a loyalty program for active social networkers

New research from Mintel shows that posting food pictures has gone beyond a few fringe foodies and is infiltrating the mainstream: 13 percent of those who have dined out in the past month and use social media have posted a...

Dickey’s Barbecue plans digital loyalty program launch

Digital loyalty startup Spendgo has signed an agreement with Dickey’s Barbecue Restaurants to scale its loyalty program across the brands’ 400-plus franchise locations. The program is scheduled to begin rolling out by the middle of this summer.

Caribou Coffee recognized for loyalty marketing innovation

Caribou Coffee is one of five companies that received a COLLOQUY Recognizes award, honoring programs and companies that “exemplify the most innovative advancements and forward-thinking strategies in loyalty marketing,” according to a news release. Caribou was joined by Air Canada,...

San Francisco Soup Company implements Punchh’s mobile CRM platform

The San Francisco Soup Company has selected Punchh to create a customized mobile-based guest rewards program. According to a news release, by using Punchh’s Mobile CRM platform, which includes an iBeacon-enabled solution, the chain’s customers can earn loyalty points, redeem...

boloco transitions to mobile loyalty program

Boston-based boloco has officially rolled out its new loyalty program, called "the boloco passport." The boloco passport is app-based and can be downloaded in the iTunes Store or Google Play. For guests who don't have a smartphone or prefer not...

Bd's Mongolian Grill's new campaign rewards 'adventurous eating'

From now through June 30, bd's Mongolian Grill will host its new campaign that rewards "adventurous eating." The company will offer adventurous eaters a chance to win discounts whenever they try one of the designated new menu items or have...

Starbucks promo rewards loyalty members

From May 1-10, Starbucks guests who visit a store from 3-5 p.m. can receive a half-priced Frappuccino of any flavor or size.

Juice It Up! rolls out new loyalty-based rewards program

Juice It Up! has rolled out a new, paperless loyalty program to reward guests for visiting. The "My Juice It Up! Healthy Rewards" program allows customers to accrue points based on their purchases. According to a news release, guests earn...

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