Insights into Millennials at mealtime. Millennials are choosing to dine out 20 percent less than they did in 2007. Knowledge is power, and the key to turning the tide may lie in understanding how Millennials decide what and where to eat.
What if you could reach out to a customer walking by your restaurant at lunch time and invite them in to sample your new summer menu item? Beacons can be powerful tools for reaching the customers who are literally right outside your front door, and getting them through your front door.
Simply posting an Internet storefront isn't enough to satisfy consumers. Success of an online presence relies on a creative mix that features secure transactions, sales tools, mobile apps and social media integration.
Nino Salvaggio International Marketplace, a grocery chain focused on produce and specialty products and services, wanted to give deli customers faster, more efficient service.We were looking for a way to use this technology for delis in an effort to speed up the order fulfillment process, said Ryan McWhirter, IT manager for Nino Salvaggio.
If there are any doubts about the influence consumers now have over a
brand’s success, all one needs to do is take a peek at social media and view
the conversations happening. They’re not only getting louder, they are happening
far more frequently—thanks to the enabling technology of the day: smartphones.
All brands deliver something.
Smart brands work to deliver an exceptional customer
experience at every customer touchpoint. Other brands
usually succeed only in delivering a wide range of
satisfaction to their customers. It’s up to you to decide
what kind of brand you’re going to be.
As the numbers above indicate, mobile device technology continues to advance and be adopted by people all over
the world. The result is an empowered consumer phenomenon, which enables customers to shop online, compare
brands and prices, read reviews and feedback, and share customer experiences via social media channels.
You may be surprised to learn that customers and competitors aren’t the only threat to good customer experience
data. When it comes to collecting valid customer feedback, your own employees have considerable influence, as well.
Fortunately, that just means the power to control your data lies within your organization.
The Wave 1 2012 Empathica Consumer Insights Panel surveyed more than 6,500
U.S. consumers, evaluating consumer perceptions on topics ranging from customer
feedback behaviors to the use of technology in retail shopping experiences.
To get in front of these consumer
trends, brands need to move beyond
“viewing” guest feedback and evolve
their guest experience management
programs into Social CEM (Customer
Management Solutions) solutions
that drive action and encourage
positive staff behaviors.
Online reputation has always been important for
brands – and this is even more critical in the social
media age. In fact, according to Forbes1, a brand’s
reputation was recognized as the number one
driver for business value.
The diagram within this download addresses most of the top-level requirements
for a comprehensive Remote Order & Pay or Mobile Commerce
strategy. Some industry segments, e.g. pizza, may have
additional specific requirements. The diagram is presented at
a summary level. View now.
Because the reliability and responsiveness of Mobile Commerce is critical to customer satisfaction, the management system must provide real-time monitoring of every system element, order type, number of users, response times, and transaction outcomes. In addition, the Mobile Commerce solution...
You’ve built a successful QSR brand and it didn’t happen overnight. Developing the brand took many years, including continuous marketing campaigns, loyalty programs, and quality service offerings. From your first store, the brand has developed a nickel at a time....
The widespread adoption of the smartphone has triggered a growing reliance on technology to enhance or expedite daily purchasing events. The average consumer has become increasingly comfortable with eCommerce purchases. This, combined with an ever-present focus on convenience within the...
Avanti Commerce Inc. provides restaurants with a white label, fully customizable platform that enables the end customer to Remote Order & Pay directly from their smartphones, tablets or desktops, enhancing interaction with customers and providing a new, convenient way to Remote Order & Pay.
Dont let the attraction of shiny digital technology lead you to
abandon your strategic marketing habits. Digital marketing is
just like any other marketing its a tool to help you achieve
your business objectives.
When chatting with small business owners, these are the things we hear most often. We all want and need new customers, but they are expensive to get. However, there is a golden opportunity that some businesses haven't realized is right in front of their noses: their current loyal customers!
BURGER KING Deutschland has equipped its restaurants with plasma displays and interconnected its individual restaurants via a communications network. With its very own TV channel, the King Channel, and a digital menu board, BURGER KING(R) has not only made its...
The rise of Bring Your Own Device (BYOD) programs is considered the most radical shift in business computing since PCs entered the workplace. With personal mobile devices now mainstream and able to pack the same computing punch as business devices,...
Download to see how the PeopleMatter Platform helped Mad Greens:
-Ensure 100 percent compliance with automated workflows,
-Improve candidate quality with pre-hire assessments,
-Increase visibility, consistency and efficiency and
-Streamline hiring and onboarding operations.