Simply posting an Internet storefront isn't enough to satisfy consumers. Success of an online presence relies on a creative mix that features secure transactions, sales tools, mobile apps and social media integration.
More customers than ever have smartphones. They live on their phones and check Facebook and other social media 6-10 times a day. Getting their attention is tough, and getting them to love your brand is a lot tougher.
Nino Salvaggio International Marketplace, a grocery chain focused on produce and specialty products and services, wanted to give deli customers faster, more efficient service.We were looking for a way to use this technology for delis in an effort to speed up the order fulfillment process, said Ryan McWhirter, IT manager for Nino Salvaggio.
As the numbers above indicate, mobile device technology continues to advance and be adopted by people all over
the world. The result is an empowered consumer phenomenon, which enables customers to shop online, compare
brands and prices, read reviews and feedback, and share customer experiences via social media channels.
You may be surprised to learn that customers and competitors aren’t the only threat to good customer experience
data. When it comes to collecting valid customer feedback, your own employees have considerable influence, as well.
Fortunately, that just means the power to control your data lies within your organization.
The Wave 1 2012 Empathica Consumer Insights Panel surveyed more than 6,500
U.S. consumers, evaluating consumer perceptions on topics ranging from customer
feedback behaviors to the use of technology in retail shopping experiences.
To get in front of these consumer
trends, brands need to move beyond
“viewing” guest feedback and evolve
their guest experience management
programs into Social CEM (Customer
Management Solutions) solutions
that drive action and encourage
positive staff behaviors.
Online reputation has always been important for
brands – and this is even more critical in the social
media age. In fact, according to Forbes1, a brand’s
reputation was recognized as the number one
driver for business value.
The diagram within this download addresses most of the top-level requirements
for a comprehensive Remote Order & Pay or Mobile Commerce
strategy. Some industry segments, e.g. pizza, may have
additional specific requirements. The diagram is presented at
a summary level. View now.
Because the reliability and responsiveness of Mobile Commerce is critical to customer satisfaction, the management system must provide real-time monitoring of every system element, order type, number of users, response times, and transaction outcomes. In addition, the Mobile Commerce solution...
You’ve built a successful QSR brand and it didn’t happen overnight. Developing the brand took many years, including continuous marketing campaigns, loyalty programs, and quality service offerings. From your first store, the brand has developed a nickel at a time....
The widespread adoption of the smartphone has triggered a growing reliance on technology to enhance or expedite daily purchasing events. The average consumer has become increasingly comfortable with eCommerce purchases. This, combined with an ever-present focus on convenience within the...
Avanti Commerce Inc. provides restaurants with a white label, fully customizable platform that enables the end customer to Remote Order & Pay directly from their smartphones, tablets or desktops, enhancing interaction with customers and providing a new, convenient way to Remote Order & Pay.
Management in the restaurant industry isnt just about managing a physical location: it also involves managing customer perceptions. Skip Cass, chief executive officer of Long Range Systems, has an editorial in Restaurant Hospitality, explaining how technology and data can be...
In order to learn more about the average wait times at restaurants, the LRS marketing team distributed a survey to 8,500 restaurant managers. The following infographic provides a summary of the wait times at casual restaurants and the benefits of using a tablet to seat customers.
Dont let the attraction of shiny digital technology lead you to
abandon your strategic marketing habits. Digital marketing is
just like any other marketing its a tool to help you achieve
your business objectives.
When chatting with small business owners, these are the things we hear most often. We all want and need new customers, but they are expensive to get. However, there is a golden opportunity that some businesses haven't realized is right in front of their noses: their current loyal customers!
What are the elements of great customer service? Reasonable people can agree
on some qualities: attention to customer needs, a willingness to go the extra mile,
standing behind the product and service with a bright smile. All of the above play
into an overall impression.
BURGER KING Deutschland has equipped its restaurants with plasma displays and interconnected its individual restaurants via a communications network. With its very own TV channel, the King Channel, and a digital menu board, BURGER KING(R) has not only made its...
Fast casuals need new ways to keep up with the
Today, consumers are becoming increasingly responsive to high-quality foods and an improved
dining experience. Fast-casual restaurants, or food service establishments that offer high-quality
food without full table service, are meeting these demands and growing rapidly.
BBRG was an early adopter of paging systems because their focus has always been to provide unsurpassed customer service and high quality food. Any customer-facing, new technology had to fit with the personal atmosphere BBRG promoted in all of their...
As guests arrived to the Loveland Breakfast Club, their names were entered on a waiting list, and they waited for their name to be called; sometimes as long as 45 minutes. As the waiting area filled up, customers would often...
LRS is the leader in fast casual paging solutions. Two things make LRS the best choice: Durability and Service. Paging systems can take a beating in a fast casual environment and weve engineered our pagers to be industrial strength for...