In this session from the 2011 Fast Casual Executive Summit, attendees heard from operators large and small about the ways they are growing sales, integrating creative marketing techniques and (re)shaping the industry. Its about who you know and what they know, and the strategies each one has put in place to drive growth and sales success.
Effective marketing campaigns are a huge catalyst for driving sales growth. But what determining what works isnt always an easy equation. In this session from the 2011 Fast Casual Executive Summit, attendees discovered how GMs and franchisees are effectively using...
Industry leaders provide vital information regarding the use of the Internet and Social Media to aid in your restaurant's growth.
Download the slides from presentations given by:
Boris Bugarski, Murgent/
Paul Barron, Fast Casual/
John Pepper, Boloco at the Fast Casual Executive Summit 2009.
Industry leaders share tips and trends on how to enhance brand building in your restaurant through emotional connections with your customers.
Download the slides from presentations given by:
Ed Frechette, Au Bon Pain/
Alan Hixon, Mooyah Burgers and Fries/
Dan Kim, Red Mango/
Patrick Benisillo, VGS at the Fast Casual Executive Summit 2009.
Brain Exchange Session.
Find information on discussions relating to eight topics including: Fast Casual Startups, Menu Development, Web & Social Marketing, Team Dynamics, Winning Brand Design, Building Online Ordering and Catering, Direct Mail, and Leadership Techniques.
Fast Casual Executive Summit Keynote Address. Download the slides from presentations given by:
Paul Barron, Publisher and Founder FastCasual.com/
Dean Lindsay, Professional Speaker and Author The Progress Agents at the Fast Casual Executive Summit 2009.
Table Tracker is a table location system that helps fast-casual restaurants identify where guests are sitting. Instead of number cards, guest are given wireless Trackers that send the guest’s location to a kitchen display, effectively eliminating the need for food runners to search for guests.
The Challenge- Alondra Hot Wings shared the same challenges as any busy restaurant: How to efficiently manage the flow of customers through a busy waiting area while seating guests in a timely
The Challenge- Before converting to Check Point Surveys, Alondra Hot Wings used comment cards to process customer feedback. Owner noticed that many guests did not use the comment cards. “Some customers told us they didn’t trust comment cards because they thought the server might not turn in negative comments,” Kazarian (owner) explained.
The Challenge - When guests order a custom pizza or non-buffet menu item at Pizza Ranch, it has to be delivered to their table in time for them to enjoy it with their buffet items. Pizza Ranch was using number cards at the tables to direct food runners to where to deliver these orders.
Technology is no longer a novelty in the food service industry. It’s the key to survival and success. According to the recently released National Restaurant Association report “Restaurant Industry 2020: A Snapshot of the Future."
Front-door management is key to maximizing the rush. That’s one reason front-door management – the process of managing the guests stacked up at the front during peak times and helping them get seated quickly – is so important.
In this report, we dive into data from the Restaurant Social Media Index, providing research that connects the dots between consumer behavior and sentiment in relation to multi-unit operators and speed of service.
Justified or not, consumers trust fellow consumers more than they trust brands. In fact, a 2013 Nielsen Global Trust in Advertising survey found that 84% of people trust the recommendations of people they know and 68% trust online customer reviews.
JJ’s founding partners engaged Mood to design a wholly unique music experience that would further distinguish the original concept by highlighting the distinctive music, cultural legacies and iconic roots that contributed significantly to the character of the brand.
What is an ASCAP license? Is it different than a BMI music license? Do I need both? What are my risks? Relax. Mood handles all required business music licensing through thousands of relationships with critical industry players, including labels, performing rights organizations such as ASCAP, BMI, SESAC, SoundExchange and publishers.
Establishing your brand has never been more important. With so
much competition in today’s global market, you need to put your
best foot forward if you plan to stand out from the crowd. Capturing
the attention of your audience means crafting a brand with
personality and staying power, through thoughtful creation of your
We’ve all heard marketing strategists and brand managers wax poetic about the merits of Starbucks and Panera Bread when it comes to the loyalty game. Who’s making the biggest splash right now? Here, we take a look at five companies with their eyes on the prize.
In a world full of Tivos, where viewers get a fiendish pleasure out of zapping commercials at
every chance, its not the same old game for Madison Avenue anymore. The fragmentation
of mass media is forcing advertisers to chase an ever-diminishing slice of what once was a
pretty simple mass market.
BURGER KING Deutschland has equipped its restaurants with plasma displays and interconnected its individual restaurants via a communications network. With its very own TV channel, the King Channel, and a digital menu board, BURGER KING(R) has not only made its...
The German Autobahn welcomes many drivers and
is the world`s third longest network of high quality
highways. If you are one of the 500 million travelers
who annually visit these roads, you have surely seen
many Tank & Rast locations.
StatoilHydro is an integrated technology-based international energy company primarily focused on upstream
oil and gas operations. Ranked #70 on the Fortune 500 list StatoilHydro is the 13th largest petroleum company
in the world.
In Belgian Antwerp, Telenet Mobile has introduced
a brand new, highly innovative shopping concept.
Experience is key in the Telenet mobile store. Consumers
can make use of various types of assistance to help them
choose the right communication devices, mobile phone
plans, and accessories.
Looking to maximise its assets at the London shopping
centre, Westfields Brand Partnership Division looked for
a world class digital signage network to complement
the scale of the site and the consistently high number of
domestic and international visitors.
In 2008, KPN knew it was time to change the retail strategy in its KPN
Primafoon stores when the company found itself facing several challenges:
perceived long waiting times in the stores, a low conversion rate, low
revenues per customer and a low in-store representation of the core
customer focus group (25- to 40-years olds).
Fast casuals need new ways to keep up with the
Today, consumers are becoming increasingly responsive to high-quality foods and an improved
dining experience. Fast-casual restaurants, or food service establishments that offer high-quality
food without full table service, are meeting these demands and growing rapidly.
Most restaurants believe that 70% of their customer traffic comes through word of mouth (WOM) and 69% us social media marketing because they believe it drives word of mouth. However, restaurateurs' biggest challenge is to measure how social media buzz...
Roger Brown's and The Cove Tavern were looking for a solution to cut down on time spent scheduling hourly employees, managing requests, documenting shift notes, communicating with and hiring employees.
HotSchedules Workforce solution, integrated with the Squirrel POS system, along with the HotSchedules Digital Logbook helps greatly reduce labor costs, streamline the scheduling process and provide for seamless communications at all levels of the Mint Julep organization.
Newks was challenged with disparate and cumbersome processes to create schedules that took an exceedingly long time and resulted in scheduling errors. Additionally, the team had no corporate-level visibility from a reporting and management perspective. Read this case study from...
The Tilted Kilt was facing enormous challenges with scheduling employees using spreadsheets, particularly because of the number of employees per location (>100) and because they allow weekly requests off and availability for the convenience of their staff. This case study shows how HotSchedules became the perfect solution.
CE labs® compact and durable Ultra High Definition IP Digital Media Players are capable of true ultra high definition 1080p playback. With integrated playlist support, multiple control methods, and multilayering support for browser overlays, the MP500 has the ability to play extremely high bit rates for truly rich content.