From the Pros: 5 Companies With Loyalty Programs That Actually Work

We’ve all heard marketing strategists and brand managers wax poetic about the merits of Starbucks and Panera Bread when it comes to the loyalty game. Who’s making the biggest splash right now? Here, we take a look at five companies with their eyes on the prize.

FEATURES


Is social media part of your marketing mix?

We all know that our friends and families influence us if they give us a recommendation…or a ‘stay away!’ …for a vendor or business. And those recommendations have proliferated in the social media sphere through sites like facebook and Yelp....

Want to Facebook? What are you waiting for

Ninety five percent. That’s right, 95% of all consumers are on Facebook, according to our latest research findings across both North America and the UK. We asked more than 12,000 consumers from all age and income groups to tell us about their social media usage last month.

Culinary Tide's 2012 top trends

Culinary Tides, Inc. released the report: "Top 10 Trends Analysis - Shifting Sands 2012: A cross analysis of predictions across Government, Technology, Health, Consumer, Travel, Beverage, and Food & Flavor trends," hitting the food industry in 2012 and beyond.

Social media: A necessary evil?

Market Force just completed a consumer study of social media usage. Not surprisingly, every year we've looked at usage we've seen the numbers going up.

Never stop learning

The art of story telling should be considered as a fundamental part or your formula for ensuring key lessons are retained within the culture of your business.

Courting new trials

Let’s talk for a minute about new trial. No, not the court kind, but the kind that every restaurant wants … new consumers trying out your restaurant for the first time.

I could not have said it better myself

Put a bunch of fast casual restaurateurs in a room together and before long it is likely that a discussion will break out on what sets us apart from our fast food competitors. Such conversations are laced with the passion...

Five ways to integrate your multichannel marketing

While the message should remain consistent, what works on television or in a circular likely won't work on mobile or at the store.

Pizza Executive Summit: Growing your business with the 'Power of One'

Restaurants hoping to succeed in today's economic times must know who they are, what they are and where they are going, according to Kathleen Wood, a consultant who presented her "Power of One" strategy this week at the Pizza Executive...

Webinar: Pinpointing the metrics that matter in growing sales

Market Force-sponsored event highlights key factor in McDonald's dramatic turnaround.

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NEWS


Pieology selects PR agency to support growth

Pieology has named Morgan Marketing & Public Relations as its PR agency of record. The Irvine, California-based, full-service marketing and public relations firm will provide a communications strategy and media relations services for the 31-unit brand. "We selected Morgan Marketing...

Panera and agency part ways in he said/she said saga

After two years, Panera Bread and AOR Cramer-Krasselt have parted ways. But why, exactly, isn’t exactly clear after Advertising Age obtained a memo from Cramer-Krasselt citing challenges in working with the fast casual chain. The memo states, in part: There...

Restaurant SmartBrief relaunches with NRA partnership

The National Restaurant Association has announced a partnership with digital publisher SmartBrief Inc. to relaunch the daily Restaurant SmartBrief e-newsletter. With this agreement, Restaurant SmartBrief, originally launched in 2001, will continue to include curated summaries of restaurant industry and public...

Restaurant Association's Educational Foundation names new VP

The National Restaurant Association Educational Foundation (NRAEF) announced that Steven Kramer has been named vice president of Communications. Kramer brings more than two decades of experience in communications and marketing to the NRAEF. "Communications efforts are an integral part of...

Pizza Inn, Pie Five Pizza Co. select new PR agency

Champion Management has been named PR agency of record for Pizza Inn and its sister chain, Pie Five Pizza. Founded in 2002 by veteran marketer Ladd Biro, the agency has experienced substantial growth since late 2011, when Biro partnered with...

NRA adds staff to communications department

The National Restaurant Association has hired a new media relations manager in its communications department, and has also created a new position dedicated to research communications and marketing. Christin Fernandez joins the NRA as manager of Media Relations and Public...

Boneheads names new marketing agency ahead of brand revitalization

Boneheads Grilled Fish and Piri Piri Chicken, an Atlanta-based fast casual restaurant concept, has named Trevelino/Keller as its public relations and marketing agency of choice. Boneheads partnership with Trevelino/Keller begins as the restaurant gears up for a brand revitalization, including...

Johnny Rockets selects B2B advertising AOR

Johnny Rockets announced that it has chosen Los Angeles-based Silvercrest Advertising as its business-to-business (B2B) advertising agency-of-record. Throughout the past few months, the agency, led by co-founders William Rodriguez and Ryan Gesler, has implemented a strategic media planning and buying...

Cornery Bakery, Taco Cabana name BizCom Associates as PR agency

Dallas-based public relations agency BizCom Associates has added Corner Bakery Cafe and Taco Cabana as new clients. Corner Bakery Cafe is a Dallas-based fast casual restaurant chain located in 14 states and Washington D.C. Established in 1991, Corner Bakery Cafe restaurants are owned and operated by CBC Restaurant Corp.

Agility Metrics to sponsor Fast Casual Exec Summit

Agility Metrics, a Canadian-based company specializing in customer experience measurement solutions, will be a key sponsor of FastCasual.com's Fast Casual Executive Summit Oct. 23-25 in Chicago. The Summit brings together an experienced group of foodservice professionals whose common interests and concerns are open for discussion.

Starbucks CEO launches website demanding fiscal change

Starbuck's CEO Howard Schultz hopes his new website and Facebook page can help turn around the economy. The online campaign comes after his Aug.

Dickey's Barbecue Pit creates communications department

In order to accommodate its rapid growth, Dickey's Barbecue Restaurants Inc. has created a new communications department while also expanding its marketing efforts. Dickey's has grown at a 38-percent rate throughout the past two years. Roland Dickey Jr., president, said...

Jason's Deli selects Cybera ONE for rogue wireless detection

Cybera Inc. has announced a partnership with Jason’s Deli for its Cybera ONE security services to prevent customer information theft from rogue wireless networks.

NRA named as national strategic partner of USDA's MyPlate

The National Restaurant Association has become a national strategic partner with the U.S. Department of Agriculture's (USDA) Center for Nutrition Policy and Promotion to spread the word about MyPlate, the new-generation food icon designed to prompt consumers to build healthy...

bd’s Mongolian Grill’s iPhone App puts guests in control of meals

bd's Mongolian Grill, a concept that allows guests to create their own stir-fry meals, is now bringing that experience to the iPhone, iTouch or iPad with the "GoMongo" app. The app's Create-A-Bowl option allows customers to create their meals before...

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